{"id":6481,"date":"2022-01-05T13:07:00","date_gmt":"2022-01-05T13:07:00","guid":{"rendered":"https:\/\/digitalscientists.com\/?post_type=case_studies&#038;p=6481"},"modified":"2024-08-27T14:48:35","modified_gmt":"2024-08-27T14:48:35","slug":"wahoo-fitness","status":"publish","type":"case-studies","link":"https:\/\/digitalscientists.com\/case-studies\/wahoo-fitness\/","title":{"rendered":"Wahoo"},"content":{"rendered":"\n\n<!-- Block Settings -->\n\n    <section id=\"case-study-header-block_e4f94cd6ddf4b8fb475e544630f011ea\"\n             class=\" guttenberg-block case-study-header alignfull \"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"case-study-header__container no-bot-indent \">\n                            <a style=\"color: #666666\" class=\"case-study-header__back-btn\" href=\"https:\/\/digitalscientists.com\/?page_id=11298\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/themes\/digital-scientists\/src\/assets\/icons\/grey-arrow-left.svg\" alt=\"arrow left\" \/>\n                    <span>OUR CASE STUDIES<\/span>\n                <\/a>\n                        <div class=\"case-study-header__content-wrapper\">\n                <div class=\"case-study-header__content \">\n\n                    <h2 class=\"case-study-header__label\" style=\"color:#403fff\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        Wahoo                    <\/h2>\n\n                                            <div class=\"case-study-header__title section-title-h1-small\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                            <h1>Transforming the in-store experience with an interactive Apple TV app<\/h1>\n                        <\/div>\n                    \n                    \n                    \n                                            <div class=\"case-study-header__categories\" data-aos=\"fade\" data-aos-duration=\"1000\">\n\n                            Cloud, Healthcare, IoT, Mobile, UX\/UI, Web                        <\/div>\n                    \n                <\/div>\n\n                            <\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_b1b49cc2d18e94fc4e8846a010a29c10 {\n            height: 80px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_b1b49cc2d18e94fc4e8846a010a29c10 {\n                height: 60px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_b1b49cc2d18e94fc4e8846a010a29c10 {\n                height: 40px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_b1b49cc2d18e94fc4e8846a010a29c10\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"media-full-width-block_6bd10e5f639e272b63ec2cc4d92cd303\"\n             class=\" no-top-indent no-bot-indent guttenberg-block media-full-width alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"media-full-width__container\">\n            <div class=\"media-full-width__media\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"media-full-width__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2022\/01\/New-KICKR-Bike-full-setup.jpg\" alt=\"New-KICKR-Bike-full-setup\" \/>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_b1b49cc2d18e94fc4e8846a010a29c10 {\n            height: 80px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_b1b49cc2d18e94fc4e8846a010a29c10 {\n                height: 60px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_b1b49cc2d18e94fc4e8846a010a29c10 {\n                height: 40px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_b1b49cc2d18e94fc4e8846a010a29c10\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"case-study-features-block_c3a6c794904fe4f74ecbb821a82f1623\"\n             class=\" guttenberg-block case-study-features alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"case-study-features__container page-container no-top-indent no-bot-indent \">\n\n            <div class=\"case-study-features__content\">\n                                    <div class=\"case-study-features__label\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h5>overview<\/h5>\n                    <\/div>\n                \n                                    <div class=\"case-study-features__title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h3><a href=\"https:\/\/www.wahoofitness.com\/devices\/indoor-cycling\/bike-trainers\">Wahoo Fitness<\/a>\u00a0specializes in the creation of Bluetooth enabled fitness equipment that\u2019s oriented toward year-round cyclist training. Wahoo partners with cycling and sport retailers worldwide to offer customers a hands-on, in-store experience with its most popular product, the KICKR Smart Trainer.<\/h3>\n                    <\/div>\n                \n                            <\/div>\n\n            <div class=\"case-study-features__column\">\n                                    <div class=\"case-study-features__col-label\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h5>industries<\/h5>\n                    <\/div>\n                \n                                    <div class=\"case-study-features__col-list\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <ul>\n<li>Digital health<\/li>\n<li>Media \/ technology<\/li>\n<li>Retail<\/li>\n<\/ul>\n                    <\/div>\n                            <\/div>\n\n            <div class=\"case-study-features__column\">\n                                    <div class=\"case-study-features__col-label\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h5>services<\/h5>\n                    <\/div>\n                \n                                    <div class=\"case-study-features__col-list\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <ul>\n<li>Design &amp; development<\/li>\n<li>Innovative research<\/li>\n<li>Usability testing<\/li>\n<\/ul>\n                    <\/div>\n                            <\/div>\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"featured-testimonial-quote-block_c6bbc4096c89f6745141e11f7c9096bb\"\n             class=\" guttenberg-block featured-testimonial-quote alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        \n        <div class=\"featured-testimonial-quote__container quote-layout\">\n            <div class=\"featured-testimonial-quote__inner-l\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                <div class=\"featured-testimonial-quote__icon-wrap\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"849\" height=\"847\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2022\/01\/Tyler-harris-Wahoo-product-manager.png\" class=\"attachment-full size-full\" alt=\"Tyler-harris-Wahoo-product-manager\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2022\/01\/Tyler-harris-Wahoo-product-manager.png 849w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2022\/01\/Tyler-harris-Wahoo-product-manager-300x300.png 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2022\/01\/Tyler-harris-Wahoo-product-manager-150x150.png 150w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2022\/01\/Tyler-harris-Wahoo-product-manager-768x766.png 768w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2022\/01\/Tyler-harris-Wahoo-product-manager-374x373.png 374w\" sizes=\"(max-width: 849px) 100vw, 849px\" \/>                <\/div>\n            <\/div>\n\n            <div class=\"featured-testimonial-quote__inner-r\">\n                \n                                    <div class=\"featured-testimonial-quote__quote-text small\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>\u201cDigital Scientists helped us drive sales for our KICKR Smart Trainer by developing an innovative and interactive Apple TV app that helps engage and educate our customers. The KICKR experience stations make up some of our most important real estate, but we needed help attracting customers to the stations. The DS team was able to accelerate these efforts and help us truly engage with potential buyers.\u201d<\/p>\n                    <\/div>\n                \n                <div class=\"featured-testimonial-quote__name-position\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                            <span class=\"featured-testimonial-quote__name\">\n                            <p>TYLER HARRIS<\/p>\n                        <\/span>\n                    \n                    \n                    <style>\n                        #featured-testimonial-quote-block_c6bbc4096c89f6745141e11f7c9096bb .featured-testimonial-quote__position::before {\n                            border-color: #333;\n                        }\n                    <\/style>\n\n                        <span class=\"featured-testimonial-quote__position\">\n                            wahooligan product owner                        <\/span>\n                                    <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"section-content-block_5767b6bc55da845d27c9bcb78ade13cc\"\n             class=\" guttenberg-block section-content alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n                    <style>\n                #section-content-block_5767b6bc55da845d27c9bcb78ade13cc .border-top:before {\n                    border-color: #e5e5e5;\n                }\n            <\/style>\n\n            <div class=\"border-top\"><\/div>\n        \n        <div class=\"section-content__container  no-top-indent\">\n            <div class=\"section-content__content section-content__content--image right\">\n                \n                                    <div class=\"section-content__title section-title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>The challenge<\/p>\n                    <\/div>\n                \n                                    <div class=\"section-content__text section-text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>Wahoo initially came to us because the existing setup for its in-store KICKR experience stations lacked an effective demo for showcasing its product features to retail customers. Wahoo needed us to design and build a retail software experience that could grab customer attention and demonstrate the benefits of the Wahoo product ecosystem, enhancing the customer experience and freeing up time for store employees to focus on other aspects of customer service.<\/p>\n                    <\/div>\n                \n                            <\/div>\n\n                        <div class=\"section-content__media right \" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"section-content__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2021-08-05-at-1.02.42-PM-1.png\" alt=\"\" \/>\n                                            <\/div>\n                            <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_96d390a520b55f7cb6aa4e7897c24731\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_f6a1b39c02cad8c64360914f93fd391c\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n<h2 class=\"wp-block-heading has-option-default\">What we did<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\">\n<p class=\"has-option-default\">Wahoo Fitness partnered with us to design and&nbsp;develop&nbsp;an Apple TV app experience that could attract customers, highlight KICKR Trainer features, and educate the buyer on the benefits of the Wahoo ecosystem, while also creating a fun and engaging experience that lasts 5-10 minutes.<\/p>\n\n\n\n<p class=\"has-option-default\">To validate this approach, we began with a rapid six-week proof of concept engagement, which included an alignment workshop, competitive research, site visits, user interviews, and three design sprints.<\/p>\n\n\n\n<p class=\"has-option-default\">With the success of the completed prototype and continuing buy-in from our clients, we moved forward with the MVP phase of the project. Our mission was to provide a deployed Apple TV app that could integrate seamlessly with device hardware, while creating a backend admin to manage the application.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n            <style>\n            @media (min-width: 782px) {\n\n                .floating-image {\n                    position: relative;\n                }\n\n                .floating-image img {\n                    border-radius: 20px;\n                }\n\n                #floating-image-block_9aa51736e1716268817ae60ab83acf4e {\n                                    }\n            }\n\n            @media (max-width: 782px) {\n                #floating-image-block_9aa51736e1716268817ae60ab83acf4e {\n                    max-width: 100% !important;\n                                    text-align: center;\n                }\n            }\n        <\/style>\n\n    <div id=\"floating-image-block_9aa51736e1716268817ae60ab83acf4e\" class=\"guttenberg-block floating-image\" data-inview=\"false\" data-aos=\"fade\" data-aos-duration=\"1000\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"2738\" height=\"924\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-project-timeline-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-project-timeline-1.png 2738w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-project-timeline-1-300x101.png 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-project-timeline-1-1024x346.png 1024w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-project-timeline-1-768x259.png 768w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-project-timeline-1-1536x518.png 1536w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-project-timeline-1-2048x691.png 2048w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-project-timeline-1-1105x373.png 1105w\" sizes=\"(max-width: 2738px) 100vw, 2738px\" \/>    <\/div>\n    \n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n                height: 109px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_96d390a520b55f7cb6aa4e7897c24731\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_f6a1b39c02cad8c64360914f93fd391c\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-option-default\">Our role<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Design &amp; development<\/li>\n\n\n\n<li>Innovative research<\/li>\n\n\n\n<li>Usability testing<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-option-default\">Deliverables<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apple TV native development (Swift)<\/li>\n\n\n\n<li>Bluetooth \/ Telemetry<\/li>\n\n\n\n<li>Ruby on Rails API \/ Cloud integration<\/li>\n\n\n\n<li>Segment analytics<\/li>\n\n\n\n<li>Jamf device management<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-option-default\">Deliverables<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Research synthesis<\/li>\n\n\n\n<li>Usability testing insights<\/li>\n\n\n\n<li>Proof of concept prototype<\/li>\n\n\n\n<li>Minimum viable product<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n                height: 109px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"section-content-block_6b20d117ce010ff792e54f9ad310733b\"\n             class=\"js-guttenberg-block guttenberg-block section-content alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"#fff\" data-new-bg=\"#333\"\n    >\n                    <style>\n                #section-content-block_6b20d117ce010ff792e54f9ad310733b .border-top:before {\n                    border-color: #4d4d4d;\n                }\n            <\/style>\n\n            <div class=\"border-top\"><\/div>\n        \n        <div class=\"section-content__container \">\n            <div class=\"section-content__content \">\n                \n                                    <div class=\"section-content__title section-title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>Proof of concept<\/p>\n                    <\/div>\n                \n                                    <div class=\"section-content__text section-text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>To begin our engagement with Wahoo, we needed to first validate Wahoo\u2019s demo concept and help align priorities for the experience. To do this, we began with a <a href=\"https:\/\/digitalscientists.com\/proof-of-concept\/\">proof of concept software<\/a> (POC) development process with three sprints over a six-week runway. The POC included an alignment workshop, competitive research, user interviews, solution architecture, and rapid design &amp; development.<\/p>\n                    <\/div>\n                \n                            <\/div>\n\n                    <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_a49fe7c43db3ebdaffae68ddcec70a26\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #333; color: #fff;\"\n             data-color=\"#fff\" data-bg=\"#333\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_060fec6e4ec0b3125601ce4d4de00823\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #4d4d4d;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n<h2 class=\"wp-block-heading has-option-default\">Alignment workshop<\/h2>\n\n\n\n<p class=\"has-option-default\">Before starting any software project, it\u2019s important to quickly set expectations and priorities. To accomplish this, we brought together all the Wahoo stakeholders (including the product, development, marketing, and sales teams) to align on product vision, user journey mapping, and service ecosystem.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large has-option-mb40\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/User-journey-mapping-1-1024x740.png\" alt=\"\" class=\"wp-image-14436\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/User-journey-mapping-1-1024x740.png 1024w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/User-journey-mapping-1-300x217.png 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/User-journey-mapping-1-768x555.png 768w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/User-journey-mapping-1-1536x1110.png 1536w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/User-journey-mapping-1-516x373.png 516w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/User-journey-mapping-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_0eab2915da8bc92dd359c42166eec7ea {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_0eab2915da8bc92dd359c42166eec7ea {\n                height: 109px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_0eab2915da8bc92dd359c42166eec7ea {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_0eab2915da8bc92dd359c42166eec7ea\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #333; color: #fff;\"\n         data-color=\"#fff\" data-bg=\"#333\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_a49fe7c43db3ebdaffae68ddcec70a26\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #333; color: #fff;\"\n             data-color=\"#fff\" data-bg=\"#333\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_060fec6e4ec0b3125601ce4d4de00823\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #4d4d4d;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\">\n<h2 class=\"wp-block-heading has-option-default\">MSCW<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-option-default\">Must. Could. Should. Won\u2019t.<\/h3>\n\n\n\n<p class=\"has-option-default\">The key insight that came out of our alignment workshop was an MSCW exercise, defining what the product&nbsp;<em>must, should<\/em>,&nbsp;<em>could<\/em>&nbsp;and&nbsp;<em>won\u2019t<\/em>&nbsp;do. This helped serve as our team\u2019s roadmap throughout the initial six-week engagement and during our MVP project and final development.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large has-option-mb40\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"774\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-MSCW-1-1024x774.png\" alt=\"\" class=\"wp-image-14437\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-MSCW-1-1024x774.png 1024w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-MSCW-1-300x227.png 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-MSCW-1-768x581.png 768w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-MSCW-1-1536x1161.png 1536w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-MSCW-1-2048x1548.png 2048w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-MSCW-1-493x373.png 493w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_0eab2915da8bc92dd359c42166eec7ea {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_0eab2915da8bc92dd359c42166eec7ea {\n                height: 109px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_0eab2915da8bc92dd359c42166eec7ea {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_0eab2915da8bc92dd359c42166eec7ea\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #333; color: #fff;\"\n         data-color=\"#fff\" data-bg=\"#333\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"section-content-block_791d52dab12b118a44559607efc71e41\"\n             class=\" guttenberg-block section-content alignfull\"\n             style=\"background-color: #333; color: #fff;\"\n             data-color=\"#fff\" data-bg=\"#333\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n                    <style>\n                #section-content-block_791d52dab12b118a44559607efc71e41 .border-top:before {\n                    border-color: #4d4d4d;\n                }\n            <\/style>\n\n            <div class=\"border-top\"><\/div>\n        \n        <div class=\"section-content__container  no-top-indent\">\n            <div class=\"section-content__content section-content__content--image full\">\n                \n                                    <div class=\"section-content__title section-title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h3>Competitive research<\/h3>\n                    <\/div>\n                \n                                    <div class=\"section-content__text section-text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>Given the type of app we were building, we needed to extend our research beyond Wahoo\u2019s direct competitors and instead look at companies that had created unique in-store demo experiences. We evaluated a range of in-store and remote demo experiences among leading companies that use interactive software to promote the benefits of exercise &amp; training hardware.<\/p>\n                    <\/div>\n                \n                            <\/div>\n\n                        <div class=\"section-content__media full \" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"section-content__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-competitive-research-1.png\" alt=\"\" \/>\n                                            <\/div>\n                            <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"section-content-block_0d3bf1c1c200850fd5b65a002f692b3f\"\n             class=\" guttenberg-block section-content alignfull\"\n             style=\"background-color: #333; color: #fff;\"\n             data-color=\"#fff\" data-bg=\"#333\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n                    <style>\n                #section-content-block_0d3bf1c1c200850fd5b65a002f692b3f .border-top:before {\n                    border-color: #4d4d4d;\n                }\n            <\/style>\n\n            <div class=\"border-top\"><\/div>\n        \n        <div class=\"section-content__container  no-top-indent\">\n            <div class=\"section-content__content section-content__content--image full\">\n                \n                                    <div class=\"section-content__title section-title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>Site visits &amp; user interviews<\/p>\n                    <\/div>\n                \n                                    <div class=\"section-content__text section-text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>One of the most vital aspects of validating the POC was going to local bike stores and asking employees how the KICKR experience stations are currently helping them sell the Wahoo products. Insights gained from those interviews helped us better understand the customer journey and helped inform our software design.<\/p>\n                    <\/div>\n                \n                            <\/div>\n\n                        <div class=\"section-content__media full \" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"section-content__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Roswell-Bikes-Kickr-station-1.png\" alt=\"\" \/>\n                                            <\/div>\n                            <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_a49fe7c43db3ebdaffae68ddcec70a26\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #333; color: #fff;\"\n             data-color=\"#fff\" data-bg=\"#333\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_060fec6e4ec0b3125601ce4d4de00823\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #4d4d4d;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n<h2 class=\"wp-block-heading has-option-default\">Prototype design &amp; development<\/h2>\n\n\n\n<p class=\"has-option-default\">With the insights we gained from our competitive research and user interviews, we were able to rapidly design and develop a POC app. We launched the app inside Apple\u2019s TestFlight and presented it to the Wahoo stakeholders for final feedback.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large has-option-mb40\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"1024\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-prototype-presentation-e1640714224371-1-656x1024.png\" alt=\"\" class=\"wp-image-14439\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-prototype-presentation-e1640714224371-1-656x1024.png 656w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-prototype-presentation-e1640714224371-1-192x300.png 192w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-prototype-presentation-e1640714224371-1-768x1200.png 768w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-prototype-presentation-e1640714224371-1-239x373.png 239w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-prototype-presentation-e1640714224371-1.png 799w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_0eab2915da8bc92dd359c42166eec7ea {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_0eab2915da8bc92dd359c42166eec7ea {\n                height: 109px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_0eab2915da8bc92dd359c42166eec7ea {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_0eab2915da8bc92dd359c42166eec7ea\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #333; color: #fff;\"\n         data-color=\"#fff\" data-bg=\"#333\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_ac73a18a9c2a9530765d4cf02800c8d2\"\n             class=\"js-guttenberg-block guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #333; color: #fff;\"\n             data-color=\"#fff\" data-bg=\"#333\"\n             data-new-color=\"#333\" data-new-bg=\"#ffffff\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_9acb98796c0638b2caf9cde466ba326b {\n            height: 200px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_9acb98796c0638b2caf9cde466ba326b {\n                height: 150px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_9acb98796c0638b2caf9cde466ba326b {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_9acb98796c0638b2caf9cde466ba326b\" class=\"js-guttenberg-block guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #333; color: #fff;\"\n         data-color=\"#fff\" data-bg=\"#333\"\n         data-new-color=\"#333\" data-new-bg=\"#ffffff\"\n    ><\/div>\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\">\n<h2 class=\"wp-block-heading has-option-default\">Minimum viable product<\/h2>\n\n\n\n<p class=\"has-option-default\">Once we provided Wahoo with a validated prototype of the KICKR experience Apple TV app in TestFlight, we continued the journey with them to create a true, releasable MVP. This 10-week engagement included:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Usability interviews<\/li>\n\n\n\n<li>Seamless connection to Wahoo hardware<\/li>\n\n\n\n<li>API integration with the Wahoo cloud<\/li>\n\n\n\n<li>Content and user management admin app<\/li>\n\n\n\n<li>Help with device management<\/li>\n\n\n\n<li>Analytics<\/li>\n\n\n\n<li>Product release to the Apple TV store<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n                height: 109px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_96d390a520b55f7cb6aa4e7897c24731\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_f6a1b39c02cad8c64360914f93fd391c\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\">\n<h2 class=\"wp-block-heading has-option-default\">Usability testing<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n<p class=\"has-option-default\">To design the best possible experience, we took our prototype to Wahoo stores and interviewed a range of real users, from store employees to avid cyclists. As we observed each user interaction with the app and product, we were able to acquire important feedback and insights.<\/p>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full has-option-mb40\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/wahoo-usability-testing-1.png\" alt=\"\" class=\"wp-image-14440\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/wahoo-usability-testing-1.png 800w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/wahoo-usability-testing-1-300x300.png 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/wahoo-usability-testing-1-150x150.png 150w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/wahoo-usability-testing-1-768x768.png 768w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/wahoo-usability-testing-1-373x373.png 373w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n                height: 109px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_96d390a520b55f7cb6aa4e7897c24731\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_f6a1b39c02cad8c64360914f93fd391c\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n<h2 class=\"wp-block-heading has-option-default\">Apple TV app development<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\">\n<p class=\"has-option-default\">In launching a native iOS Apple TV app, Digital Scientists created a fully integrated experience for store customers to experience the Wahoo KICKR products. We also worked directly with our client to provide a device management solution to remotely deploy and regulate the experience for KICKR Experience users.<\/p>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large has-option-mb40\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/User-journey-mapping-1-1024x740.png\" alt=\"\" class=\"wp-image-14436\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/User-journey-mapping-1-1024x740.png 1024w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/User-journey-mapping-1-300x217.png 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/User-journey-mapping-1-768x555.png 768w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/User-journey-mapping-1-1536x1110.png 1536w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/User-journey-mapping-1-516x373.png 516w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/User-journey-mapping-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n                height: 109px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_96d390a520b55f7cb6aa4e7897c24731\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_f6a1b39c02cad8c64360914f93fd391c\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\">\n<h2 class=\"wp-block-heading has-option-default\">In-store Wahoo advertisement<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n<p class=\"has-option-default\">To provide the Wahoo team with a simple way to showcase its content to prospective customers, we promoted the Apple TV app on an in-store Wahoo channel with commercials, product features, and sample assets. We also created independent bike movement on the CLIMB product, using IoT code, to catch customers\u2019 attention as they walk by the stations.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large has-option-mb40\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"671\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-experience-station-app-store-1-1024x671.png\" alt=\"\" class=\"wp-image-14442\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-experience-station-app-store-1-1024x671.png 1024w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-experience-station-app-store-1-300x197.png 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-experience-station-app-store-1-768x503.png 768w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-experience-station-app-store-1-569x373.png 569w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-experience-station-app-store-1.png 1334w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n                height: 109px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_96d390a520b55f7cb6aa4e7897c24731\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_f6a1b39c02cad8c64360914f93fd391c\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n<h2 class=\"wp-block-heading has-option-default\">Demo \/ race simulation<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\">\n<p class=\"has-option-default\">One of the app\u2019s main objectives is to provide prospective buyers with a race simulation. Using telemetry and Bluetooth technology, we were able to simulate a real road experience. The simulation shows the speed and power (watts) that the user is generating in real time as they ride the KICKR Smart Trainer.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large has-option-mb40\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"657\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-experience-station-race-simulation-1-1024x657.png\" alt=\"\" class=\"wp-image-14443\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-experience-station-race-simulation-1-1024x657.png 1024w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-experience-station-race-simulation-1-300x193.png 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-experience-station-race-simulation-1-768x493.png 768w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-experience-station-race-simulation-1-581x373.png 581w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-experience-station-race-simulation-1.png 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n                height: 109px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_96d390a520b55f7cb6aa4e7897c24731\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_f6a1b39c02cad8c64360914f93fd391c\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-11 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\">\n<h2 class=\"wp-block-heading has-option-default\">Leaderboard<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n<p class=\"has-option-default\">What\u2019s a race simulation without a bit of competition? To create opportunities for in-store events and encourage more users to experience the KICKR, we created a leaderboard, which uses a QR code for users to fill out their information easily and quickly. From the form submission, Wahoo can send informational and promotional emails to users, educating prospective buyers on the Wahoo ecosystem of products.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large has-option-mb40\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"665\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-experience-station-leaderboard-1-1024x665.png\" alt=\"\" class=\"wp-image-14444\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-experience-station-leaderboard-1-1024x665.png 1024w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-experience-station-leaderboard-1-300x195.png 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-experience-station-leaderboard-1-768x499.png 768w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-experience-station-leaderboard-1-575x373.png 575w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-experience-station-leaderboard-1.png 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n                height: 109px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_96d390a520b55f7cb6aa4e7897c24731\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_f6a1b39c02cad8c64360914f93fd391c\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-12 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n<h2 class=\"wp-block-heading has-option-default\">Back-end admin<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\">\n<p class=\"has-option-default\">In the last phase of the project, we designed a simple interface to give Wahoo a way to manage assets and leaderboard data for store events. We also provided Rails app so they could perform A\/B testing and try out different assets.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large has-option-mb40\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-KICKR-Experience-Station-Admin-App-1-1024x587.png\" alt=\"\" class=\"wp-image-14445\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-KICKR-Experience-Station-Admin-App-1-1024x587.png 1024w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-KICKR-Experience-Station-Admin-App-1-300x172.png 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-KICKR-Experience-Station-Admin-App-1-768x441.png 768w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-KICKR-Experience-Station-Admin-App-1-1536x881.png 1536w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-KICKR-Experience-Station-Admin-App-1-2048x1175.png 2048w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Wahoo-KICKR-Experience-Station-Admin-App-1-650x373.png 650w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n                height: 109px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_c5d2f98c39384596d487a638fb1e1f7f\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"section-content-block_7ef24563a8c7dd9ad8fe114a97a90d65\"\n             class=\" guttenberg-block section-content alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        \n        <div class=\"section-content__container  no-top-indent no-bot-indent\">\n            <div class=\"section-content__content \">\n                \n                                    <div class=\"section-content__title section-title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h2 class=\"case-study-middle-content-heading has-gutters-bottom\" data-inview=\"true\">Results<\/h2>\n                    <\/div>\n                \n                                    <div class=\"section-content__text section-text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>Digital Scientists was able to escalate innovation and provide the Wahoo team with a flexible codebase on which they could easily build. Within five months of initial development, the Wahoo KICKR experience station app was launched in retail stores, providing customers with an enhanced first impression and education around the full Wahoo ecosystem of products.<\/p>\n                    <\/div>\n                \n                            <\/div>\n\n                        <div class=\"section-content__media full \" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                                                                        <div class=\"video-wrapper video-wrapper--mp4\">\n                                <div class=\"video-wrapper__overlay\" style=\"background-image: url('https:\/\/digitalscientists.com\/wp-content\/uploads\/2022\/01\/Screenshot_1-1024x578.jpg')\"><\/div>\n                                <div class=\"video-wrapper__iframe\" data-url=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/Kickr-experience-station-app.mp4\" data-set=\"mp4\"><\/div>\n                            <\/div>\n                                                                        <\/div>\n                    <\/div>\n    <\/section>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <section id=\"featured-cta-block_8084fe782fc2b0156312b688955cd323\"\r\n             class=\" guttenberg-block featured-cta alignfull\"\r\n             style=\"background-color: #ffffff; color: #333;\"\r\n             data-color=\"#333\" data-bg=\"#ffffff\"\r\n             data-new-color=\"\" data-new-bg=\"\"\r\n    >\r\n        <div class=\"featured-cta__container\">\r\n\r\n                            <div class=\"featured-cta__title section-title\"><h2 class=\"h1\" data-inview=\"true\">Have an iOS project in mind?<\/h2>\n<\/div>\r\n            \r\n                            <a class=\"featured-cs__btn btn  btn--dark\" href=\"\/contact\/\" target=\"_self\">\r\n                    <span>Let\u2019s talk<\/span>\r\n                    <span class=\"dec\"><\/span>\r\n                <\/a>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"next-page-block_22725d8aab5bc0ffbe7120d573252673\"\n             class=\"js-guttenberg-block guttenberg-block next-page alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"#fff\" data-new-bg=\"#363eac\"\n    >\n        <div class=\"next-page__container\">\n\n                            <div class=\"next-page__label\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                    <h5>next case study<\/h5>\n                <\/div>\n            \n            <div class=\"next-page__content-wrap\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"next-page__title section-title\">\n                        <h2>Sandata<\/h2>\n                    <\/div>\n                \n                                    <a class=\"next-page__btn arrow-btn  arrow-btn--light\" href=\"\/case-studies\/sandata\/\" target=\"_self\">\n                        <span class=\"dec\"><\/span>\n                    <\/a>\n                            <\/div>\n\n            \n            \n                            <a class=\"next-page__additional-link\" style=\"color: #ffffff\"\n                   href=\"\/case-studies\/\"\n                   target=\"_self\"\n                   data-aos=\"fade\" data-aos-duration=\"1000\"\n                >\n                    view all                <\/a>\n            \n        <\/div>\n    <\/section>\n","protected":false},"featured_media":16369,"template":"","project_type":[161,19,159,156,155,154],"class_list":["post-6481","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","project_type-cloud","project_type-healthcare","project_type-iot","project_type-mobile","project_type-ux-ui","project_type-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wahoo Fitness | Digital Scientists<\/title>\n<meta name=\"description\" content=\"Wahoo Fitness needed an Apple TV app experience that could attract customers, highlight KICKR Trainer features, and educate its buyer on the benefits of the Wahoo ecosystem. 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