{"id":5025,"date":"2020-11-29T21:13:00","date_gmt":"2020-11-29T21:13:00","guid":{"rendered":"https:\/\/digitalscientists.com\/?post_type=case_studies&#038;p=5025"},"modified":"2024-06-13T07:49:42","modified_gmt":"2024-06-13T07:49:42","slug":"mailchimp-innovation","status":"publish","type":"case-studies","link":"https:\/\/digitalscientists.com\/case-studies\/mailchimp-innovation\/","title":{"rendered":"Mailchimp"},"content":{"rendered":"\n\n<!-- Block Settings -->\n\n    <section id=\"case-study-header-block_de3458c8eb537ec1d523c68607b38ede\"\n             class=\" guttenberg-block case-study-header alignfull \"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"case-study-header__container no-bot-indent \">\n                            <a style=\"color: #666666\" class=\"case-study-header__back-btn\" href=\"https:\/\/digitalscientists.com\/?page_id=11298\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/themes\/digital-scientists\/src\/assets\/icons\/grey-arrow-left.svg\" alt=\"arrow left\" \/>\n                    <span>OUR CASE STUDIES<\/span>\n                <\/a>\n                        <div class=\"case-study-header__content-wrapper\">\n                <div class=\"case-study-header__content \">\n\n                    <h2 class=\"case-study-header__label\" style=\"color:#304fff\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        Mailchimp                    <\/h2>\n\n                                            <div class=\"case-study-header__title section-title-h1-small\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                            <h1>Driving innovation for a global leader in marketing solutions<\/h1>\n                        <\/div>\n                    \n                    \n                    \n                                            <div class=\"case-study-header__categories\" data-aos=\"fade\" data-aos-duration=\"1000\">\n\n                            AI, IoT, Mobile, UX\/UI, Web                        <\/div>\n                    \n                <\/div>\n\n                            <\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_17a5c78b605592667cefbd55c4fc29b9 {\n            height: 59px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_17a5c78b605592667cefbd55c4fc29b9 {\n                height: 60px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_17a5c78b605592667cefbd55c4fc29b9 {\n                height: 40px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_17a5c78b605592667cefbd55c4fc29b9\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"media-full-width-block_e3c6cb3f58331ac4c6c217105c52bd34\"\n             class=\" no-top-indent no-bot-indent guttenberg-block media-full-width alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"media-full-width__container\">\n            <div class=\"media-full-width__media\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"media-full-width__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/mailchimphero3-1-1.png\" alt=\"\" \/>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"featured-testimonial-quote-block_3787cde0023736bc88e3163908519abd\"\n             class=\"js-guttenberg-block guttenberg-block featured-testimonial-quote alignfull\"\n             style=\"background-color: #ffe01b; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffe01b\"\n             data-new-color=\"#fff\" data-new-bg=\"#333\"\n    >\n        \n        <div class=\"featured-testimonial-quote__container quote-layout\">\n            <div class=\"featured-testimonial-quote__inner-l\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                <div class=\"featured-testimonial-quote__icon-wrap\">\n                                    <\/div>\n            <\/div>\n\n            <div class=\"featured-testimonial-quote__inner-r\">\n                \n                                    <div class=\"featured-testimonial-quote__quote-text small\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p><span style=\"color: #fffff;\">\u201cOur ongoing relationship with Digital Scientists is critical to my efforts at Mailchimp \u2013 as we explore new experiences and technologies for our customers. Their team\u2019s maturity and ability to deliver while thinking deeply about complex problems helps us gain valuable perspective of what\u2019s possible.\u201d<\/span><\/p>\n                    <\/div>\n                \n                <div class=\"featured-testimonial-quote__name-position\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                            <span class=\"featured-testimonial-quote__name\">\n                            <p>CHRIS BEAUREGARD<\/p>\n                        <\/span>\n                    \n                    \n                    <style>\n                        #featured-testimonial-quote-block_3787cde0023736bc88e3163908519abd .featured-testimonial-quote__position::before {\n                            border-color: #fff;\n                        }\n                    <\/style>\n\n                        <span class=\"featured-testimonial-quote__position\">\n                            director of product management @ mailchimp                        <\/span>\n                                    <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_19919a90e623b10903261aac850b4435\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #333; color: #fff;\"\n             data-color=\"#fff\" data-bg=\"#333\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_364748f9e91a05343da29a42b4fbe0ee\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #4d4d4d;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-option-default\">Driving innovation at Mailchimp<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-option-default\">Mailchimp is currently the largest email marketing platform in the world, with 16 million active customers. When Mailchimp launched its email services 20 years ago, its strategy was simple. To make email marketing fun and easy. But by 2013, fun and easy wasn\u2019t enough. To fend off encroaching competition, Mailchimp needed to supercharge its innovation efforts. That\u2019s where we came in.<\/p>\n\n\n\n<p class=\"has-option-default\">Working closely with Mailchimp\u2019s chief product officer, we helped fuel the company\u2019s innovation pipeline by leveraging our expertise in product development, UX design, AI &amp; machine learning, helping to propel Mailchimp from a basic email marketing service to the all-in-one platform it is today. Here\u2019s what we brought to the chimp tribe to help it become a global leader in all-in-one marketing solutions:<\/p>\n<\/div>\n<\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_6b44df7ed80afe9bee1f2fffab302c39 {\n            height: 80px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_6b44df7ed80afe9bee1f2fffab302c39 {\n                height: 60px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_6b44df7ed80afe9bee1f2fffab302c39 {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_6b44df7ed80afe9bee1f2fffab302c39\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #333; color: #fff;\"\n         data-color=\"#fff\" data-bg=\"#333\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"\u0441ase-study-timelineblock_e64b96e38aa1d999d01cd23c43280e64\"\n             class=\"no-top-indent no-bot-indent  guttenberg-block \u0441ase-study-timeline alignfull\"\n             style=\"background-color: #333; color: #fff;\"\n             data-color=\"#fff\" data-bg=\"#333\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"\u0441ase-study-timeline__container page-container\">\n                            <div class=\"\u0441ase-study-timeline__list\">\n                                            <div class=\"\u0441ase-study-timeline__item\" style=\"order: 1\">\n                                                            <div class=\"\u0441ase-study-timeline__year\">\n                                    <span class=\"dot\"><\/span>\n                                    <span class=\"year\" style=\"background: #333\">2013<\/span>\n                                <\/div>\n                            \n                            <a class=\"\u0441ase-study-timeline__link\" href=\"#Transactional-email\">\n                                Transactional Email (Mandrill)                                <span class=\"dec\"><\/span>\n                            <\/a>\n                        <\/div>\n                                            <div class=\"\u0441ase-study-timeline__item\" style=\"order: 2\">\n                                                            <div class=\"\u0441ase-study-timeline__year\">\n                                    <span class=\"dot\"><\/span>\n                                    <span class=\"year\" style=\"background: #333\">2014<\/span>\n                                <\/div>\n                            \n                            <a class=\"\u0441ase-study-timeline__link\" href=\"#Activity-Tracker\">\n                                Activity Tracker                                <span class=\"dec\"><\/span>\n                            <\/a>\n                        <\/div>\n                                            <div class=\"\u0441ase-study-timeline__item\" style=\"order: 3\">\n                                                            <div class=\"\u0441ase-study-timeline__year\">\n                                    <span class=\"dot\"><\/span>\n                                    <span class=\"year\" style=\"background: #333\">2017<\/span>\n                                <\/div>\n                            \n                            <a class=\"\u0441ase-study-timeline__link\" href=\"#Pop-Up-Shop\">\n                                Pop-Up Shop                                <span class=\"dec\"><\/span>\n                            <\/a>\n                        <\/div>\n                                            <div class=\"\u0441ase-study-timeline__item\" style=\"order: 6\">\n                                                            <div class=\"\u0441ase-study-timeline__year\">\n                                    <span class=\"dot\"><\/span>\n                                    <span class=\"year\" style=\"background: #333\">2017<\/span>\n                                <\/div>\n                            \n                            <a class=\"\u0441ase-study-timeline__link\" href=\"#Direct-Mail-Postcard\">\n                                Direct Mail Postcard                                <span class=\"dec\"><\/span>\n                            <\/a>\n                        <\/div>\n                                            <div class=\"\u0441ase-study-timeline__item\" style=\"order: 5\">\n                                                            <div class=\"\u0441ase-study-timeline__year\">\n                                    <span class=\"dot\"><\/span>\n                                    <span class=\"year\" style=\"background: #333\">2018<\/span>\n                                <\/div>\n                            \n                            <a class=\"\u0441ase-study-timeline__link\" href=\"#Landing-Pages\">\n                                Landing Pages                                <span class=\"dec\"><\/span>\n                            <\/a>\n                        <\/div>\n                                            <div class=\"\u0441ase-study-timeline__item\" style=\"order: 4\">\n                                                            <div class=\"\u0441ase-study-timeline__year\">\n                                    <span class=\"dot\"><\/span>\n                                    <span class=\"year\" style=\"background: #333\">2018<\/span>\n                                <\/div>\n                            \n                            <a class=\"\u0441ase-study-timeline__link\" href=\"#Website-Builder\">\n                                Website Builder                                <span class=\"dec\"><\/span>\n                            <\/a>\n                        <\/div>\n                                            <div class=\"\u0441ase-study-timeline__item\" style=\"order: 7\">\n                                                            <div class=\"\u0441ase-study-timeline__year\">\n                                    <span class=\"dot\"><\/span>\n                                    <span class=\"year\" style=\"background: #333\">2020<\/span>\n                                <\/div>\n                            \n                            <a class=\"\u0441ase-study-timeline__link\" href=\"#Internationalization\">\n                                Internationalization                                <span class=\"dec\"><\/span>\n                            <\/a>\n                        <\/div>\n                                            <div class=\"\u0441ase-study-timeline__item\" style=\"order: 8\">\n                                                            <div class=\"\u0441ase-study-timeline__year\">\n                                    <span class=\"dot\"><\/span>\n                                    <span class=\"year\" style=\"background: #333\">2019-2020<\/span>\n                                <\/div>\n                            \n                            <a class=\"\u0441ase-study-timeline__link\" href=\"#Creative-Assistant\">\n                                Creative Assistant                                <span class=\"dec\"><\/span>\n                            <\/a>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_5b27672ccfeb7cb2a57e8273af987923 {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_5b27672ccfeb7cb2a57e8273af987923 {\n                height: 100px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_5b27672ccfeb7cb2a57e8273af987923 {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_5b27672ccfeb7cb2a57e8273af987923\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #333; color: #fff;\"\n         data-color=\"#fff\" data-bg=\"#333\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n<div id=\"Transactional-email\"><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"section-content-block_fb5d377e7e17cc88f4e136a970095eab\"\n             class=\"js-guttenberg-block guttenberg-block section-content alignfull\"\n             style=\"background-color: #333; color: #fff;\"\n             data-color=\"#fff\" data-bg=\"#333\"\n             data-new-color=\"#333\" data-new-bg=\"#ffffff\"\n    >\n        \n        <div class=\"section-content__container  no-bot-indent\">\n            <div class=\"section-content__content section-content__content--image right\">\n                                    <div class=\"section-content__label section-label\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>transactional email (2013)<\/p>\n                    <\/div>\n                \n                                    <div class=\"section-content__title section-title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>Kicking off a longterm partnership in innovation<\/p>\n                    <\/div>\n                \n                \n                            <\/div>\n\n                        <div class=\"section-content__media right \" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"section-content__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2020\/11\/image-73.png\" alt=\"\" \/>\n                                            <\/div>\n                            <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_573065f287ffa225352a1e52db603ed5 {\n            height: 60px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_573065f287ffa225352a1e52db603ed5 {\n                height: 60px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_573065f287ffa225352a1e52db603ed5 {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_573065f287ffa225352a1e52db603ed5\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-option-default\">Our partnership with Mailchimp began with market research for Mandrill, a transactional email service that delivers fast, personalized transactional emails across a globally distributed infrastructure.<\/p>\n\n\n\n<p class=\"has-option-default\">Leveraging our R&amp;D team, we performed market research and provided strategy on market segmentation, brand architecture, and product development \u2013 all with a focus on speed, reliability, and global distribution.<\/p>\n\n\n\n<p class=\"has-option-default\">From this initial engagement, our relationship with Mailchimp took off into what would become a long-term partnership in innovation.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_86e8a6e7358ef19296edebbb9e7bae50 {\n            height: 200px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_86e8a6e7358ef19296edebbb9e7bae50 {\n                height: 160px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_86e8a6e7358ef19296edebbb9e7bae50 {\n                height: 160px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_86e8a6e7358ef19296edebbb9e7bae50\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n<div id=\"Activity-Tracker\"><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"section-content-block_bcf07dcfa129ddfc240e4144bf05c962\"\n             class=\"js-guttenberg-block guttenberg-block section-content alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"#fff\" data-new-bg=\"#333\"\n    >\n        \n        <div class=\"section-content__container \">\n            <div class=\"section-content__content section-content__content--image full\">\n                                    <div class=\"section-content__label section-label\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h5>activity tracker (2014)<\/h5>\n                    <\/div>\n                \n                                    <div class=\"section-content__title section-title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h2>Uncovering customer insights with Mailchimp Activity Tracker<\/h2>\n                    <\/div>\n                \n                                    <div class=\"section-content__text section-text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>At the completion of the Mandrill engagement, Mailchimp hired us to develop a program that could help Mailchimp subscribers gain deeper insights into their customers\u2019 behavior. How could Mailchimp\u2019s user base of small business owners learn more about their customers\u2019 preferences? If Mailchimp users could gain a deeper understanding of their customers\u2019 needs, they could provide a more personalized user experience.<\/p>\n                    <\/div>\n                \n                            <\/div>\n\n                        <div class=\"section-content__media full \" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"section-content__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2020\/11\/mailchimp-activity-tracker-diagram.png\" alt=\"mailchimp-activity-tracker-diagram\" \/>\n                                            <\/div>\n                            <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_19919a90e623b10903261aac850b4435\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #333; color: #fff;\"\n             data-color=\"#fff\" data-bg=\"#333\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_364748f9e91a05343da29a42b4fbe0ee\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #4d4d4d;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-option-default\">The challenge<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-option-default\">At the completion of the Mandrill engagement, Mailchimp hired us to develop a program that could help Mailchimp subscribers gain deeper insights into their customers\u2019 behavior. How could Mailchimp\u2019s user base of small business owners learn more about their customers\u2019 preferences? If Mailchimp users could gain a deeper understanding of their customers\u2019 needs, they could provide a more personalized user experience.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_98e0db429d8244f78a45d6e99c8dca8f {\n            height: 150px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_98e0db429d8244f78a45d6e99c8dca8f {\n                height: 120px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_98e0db429d8244f78a45d6e99c8dca8f {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_98e0db429d8244f78a45d6e99c8dca8f\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #333; color: #fff;\"\n         data-color=\"#fff\" data-bg=\"#333\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_364748f9e91a05343da29a42b4fbe0ee\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #4d4d4d;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-option-default\">What we did<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-option-default\">To monitor activity across multiple platforms, our development team created a RubyGem that could track and store data on customer activity, including open and click rates, website visits, and return visits. Through an activity tracker, Mailchimp users could now gain a deeper understanding of their customers\u2019 needs, which in turn could help them generate targeted personalized content, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email<\/li>\n\n\n\n<li>Website Widgets<\/li>\n\n\n\n<li>Browser Notifications<\/li>\n\n\n\n<li>In-app Notifications<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_98e0db429d8244f78a45d6e99c8dca8f {\n            height: 150px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_98e0db429d8244f78a45d6e99c8dca8f {\n                height: 120px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_98e0db429d8244f78a45d6e99c8dca8f {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_98e0db429d8244f78a45d6e99c8dca8f\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #333; color: #fff;\"\n         data-color=\"#fff\" data-bg=\"#333\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_364748f9e91a05343da29a42b4fbe0ee\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #4d4d4d;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-option-default\">Deliverables<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Competitive analysis<\/li>\n\n\n\n<li>Delivered code: Javascript, RubyGem, Elastic Search<\/li>\n\n\n\n<li>Track User Activity: Third-party websites, Mandrill and \u2028Mailchimp mobile app<\/li>\n\n\n\n<li>Personalized user experience<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_37c80d4ccb250e524b63577f2735b9b1 {\n            height: 200px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_37c80d4ccb250e524b63577f2735b9b1 {\n                height: 160px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_37c80d4ccb250e524b63577f2735b9b1 {\n                height: 160px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_37c80d4ccb250e524b63577f2735b9b1\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #333; color: #fff;\"\n         data-color=\"#fff\" data-bg=\"#333\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n<div id=\"Pop-Up-Shop\"><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"section-content-block_e99f380743e06bfd8083379f04ba8e23\"\n             class=\"js-guttenberg-block guttenberg-block section-content alignfull\"\n             style=\"background-color: #333; color: #fff;\"\n             data-color=\"#fff\" data-bg=\"#333\"\n             data-new-color=\"#333\" data-new-bg=\"#ffffff\"\n    >\n        \n        <div class=\"section-content__container \">\n            <div class=\"section-content__content section-content__content--image right\">\n                                    <div class=\"section-content__label section-label\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>pop-up shop (2017)<\/p>\n                    <\/div>\n                \n                                    <div class=\"section-content__title section-title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h2>Helping small businesses sell \u2013 super fast<\/h2>\n                    <\/div>\n                \n                                    <div class=\"section-content__text section-text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>Between 2015-17, Mailchimp began to experience explosive growth. While the product team was under pressure to continue operating and scaling product, they also were tasked with driving innovation. Among the many ideas bubbling up from the product team was the question, \u201cIs it possible to sell products via email?\u201d Yes, it\u2019s possible, and we could help make it happen. The result was Pop-Up Shop, a new service that would enable an amateur seller to create their own ecommerce page quickly and easily on either their desktop or mobile device.<\/p>\n                    <\/div>\n                \n                            <\/div>\n\n                        <div class=\"section-content__media right \" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"section-content__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2020\/11\/image-75.png\" alt=\"\" \/>\n                                            <\/div>\n                            <\/div>\n                    <\/div>\n    <\/section>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_2a4bf4184427eb4c375c62008660a076\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-option-default\">The challenge<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-option-default\">Enable a business owner to create an ecommerce page that will help them sell a product insanely fast with as few clicks as possible, via email. Think \u201cBuy it Now,\u201d with all the features provided in a standard ecommerce platform:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fulfillment<\/li>\n\n\n\n<li>Reporting<\/li>\n\n\n\n<li>Refunds<\/li>\n\n\n\n<li>Promotions<\/li>\n\n\n\n<li>Payment processing<\/li>\n\n\n\n<li>Reviews<\/li>\n\n\n\n<li>Dispute resolution<\/li>\n\n\n\n<li>Product management<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_ce8ed7e595dfdf9528cd9a89def52755 {\n            height: 150px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_ce8ed7e595dfdf9528cd9a89def52755 {\n                height: 120px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_ce8ed7e595dfdf9528cd9a89def52755 {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_ce8ed7e595dfdf9528cd9a89def52755\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_2a4bf4184427eb4c375c62008660a076\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-option-default\">What we did<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-option-default\">To help a user build an ecommerce page, we needed to empower that user with the tools necessary to build a page with confidence. How can we simplify the process and reduce the number of required clicks to just five or six?<\/p>\n\n\n\n<p class=\"has-option-default\">Through extensive research and competitive analysis, we were able to examine patterns and distill down how other ecommerce players at the time were accomplishing these goals, and the most effective way to optimize that job. By providing users with easily uploadable content and preset themes and templates, we were able to pack a lot of power into a few keystrokes \u2013 ideal for novice marketers and folks creating ecommerce pages on the fly.<\/p>\n\n\n\n<p class=\"has-option-default\">Within 90 days, our team at Digital Scientists was able to provide Mailchimp with the foundation and proof-of-concept for Mailchimp\u2019s Pop-Up Shop, the predecessor to its current offering, Shoppable Landing Pages.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_ce8ed7e595dfdf9528cd9a89def52755 {\n            height: 150px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_ce8ed7e595dfdf9528cd9a89def52755 {\n                height: 120px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_ce8ed7e595dfdf9528cd9a89def52755 {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_ce8ed7e595dfdf9528cd9a89def52755\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_2a4bf4184427eb4c375c62008660a076\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-option-default\">Deliverables<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Market research &amp; competitive analysis<\/li>\n\n\n\n<li>Persona development<\/li>\n\n\n\n<li>Journey mapping<\/li>\n\n\n\n<li>Necessary components of a store and product page<\/li>\n\n\n\n<li>UX design and style guide<\/li>\n\n\n\n<li>Build a functioning prototype (MVP)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_042254ea262eb4218ad466df1d5d87f8 {\n            height: 200px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_042254ea262eb4218ad466df1d5d87f8 {\n                height: 150px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_042254ea262eb4218ad466df1d5d87f8 {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_042254ea262eb4218ad466df1d5d87f8\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n<div id=\"Direct-Mail-Postcard\"><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"section-content-block_413a797ffe3a97d6939f6865b443d2e7\"\n             class=\"js-guttenberg-block guttenberg-block section-content alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"#333\" data-new-bg=\"#f1f2ea\"\n    >\n        \n        <div class=\"section-content__container \">\n            <div class=\"section-content__content section-content__content--image full\">\n                                    <div class=\"section-content__label section-label\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h5>DIRECT MAIL POSTCARDS (2017)<\/h5>\n                    <\/div>\n                \n                                    <div class=\"section-content__title section-title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h2>Creating a new channel with an old twist<\/h2>\n                    <\/div>\n                \n                                    <div class=\"section-content__text section-text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>Over the years, Mailchimp and Digital Scientists have collaborated on some of the most innovative technology in email marketing, including Direct Mail Postcards, an app that enables Mailchimp subscribers to easily design and send printed postcards to their customers. Sounds retro? You bet. Mailchimp was seeking an optional way for its users to connect with their customers and to reinforce online messaging with something tangible and memorable. Postcards give users a way to share promo codes, announce an event, recover abandoned carts, or just say thank you with a personal touch.<\/p>\n                    <\/div>\n                \n                            <\/div>\n\n                        <div class=\"section-content__media full \" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"section-content__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/group_mailchimp-1.png\" alt=\"direct-mail-postcard-mobile-app\" \/>\n                                            <\/div>\n                            <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_908be2d2cb0ab14c7ab25f9462a2f0f7\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #f1f2ea; color: #333;\"\n             data-color=\"#333\" data-bg=\"#f1f2ea\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_c161fb47d4f438f0efafd9ad325861a8\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #ffffff;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-option-default\">The challenge<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-option-default\">Enable a business owner to create an ecommerce page that will help them sell a product insanely fast with as few clicks as possible, via email. Think \u201cBuy it Now,\u201d with all the features provided in a standard ecommerce platform:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fulfillment<\/li>\n\n\n\n<li>Reporting<\/li>\n\n\n\n<li>Refunds<\/li>\n\n\n\n<li>Promotions<\/li>\n\n\n\n<li>Payment processing<\/li>\n\n\n\n<li>Reviews<\/li>\n\n\n\n<li>Dispute resolution<\/li>\n\n\n\n<li>Product management<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_ef3daf4b0f78b14f7e6c68cae06a61e3 {\n            height: 150px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_ef3daf4b0f78b14f7e6c68cae06a61e3 {\n                height: 120px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_ef3daf4b0f78b14f7e6c68cae06a61e3 {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_ef3daf4b0f78b14f7e6c68cae06a61e3\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #f1f2ea; color: #333;\"\n         data-color=\"#333\" data-bg=\"#f1f2ea\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_c161fb47d4f438f0efafd9ad325861a8\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #ffffff;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-option-default\">What we did<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-option-default\">Our research team kicked off this project with a competitive analysis of other direct mail and ecommerce platforms, searching for patterns and identifying strengths and weaknesses of potential competitors. From there, we partnered with a printing house, ran several trials to determine output, and explored how to build the printing integration. Meanwhile, our designers created a selection of default templates that Mailchimp users could easily customize for their contacts. The final prototype was a polished and intuitive experience for the design and delivery process.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_ef3daf4b0f78b14f7e6c68cae06a61e3 {\n            height: 150px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_ef3daf4b0f78b14f7e6c68cae06a61e3 {\n                height: 120px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_ef3daf4b0f78b14f7e6c68cae06a61e3 {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_ef3daf4b0f78b14f7e6c68cae06a61e3\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #f1f2ea; color: #333;\"\n         data-color=\"#333\" data-bg=\"#f1f2ea\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_c161fb47d4f438f0efafd9ad325861a8\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #ffffff;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-11 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-option-default\">Deliverables<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Functional prototype in 90 days<\/li>\n\n\n\n<li>RRD functional API<\/li>\n\n\n\n<li>App-generated postcard<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_27374aed7901baff6abe91191675f44a {\n            height: 200px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_27374aed7901baff6abe91191675f44a {\n                height: 150px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_27374aed7901baff6abe91191675f44a {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_27374aed7901baff6abe91191675f44a\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #f1f2ea; color: #333;\"\n         data-color=\"#333\" data-bg=\"#f1f2ea\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n<div id=\"Landing-Pages\"><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"section-content-block_2c3f2cc47ecd11eb49360e566d8fda47\"\n             class=\"js-guttenberg-block guttenberg-block section-content alignfull\"\n             style=\"background-color: #f1f2ea; color: #333;\"\n             data-color=\"#333\" data-bg=\"#f1f2ea\"\n             data-new-color=\"#333\" data-new-bg=\"#ffffff\"\n    >\n        \n        <div class=\"section-content__container \">\n            <div class=\"section-content__content \">\n                                    <div class=\"section-content__label section-label\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h5>landing pages (2018)<\/h5>\n                    <\/div>\n                \n                                    <div class=\"section-content__title section-title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h2>Empowering amateur sellers to create their own landing pages<\/h2>\n                    <\/div>\n                \n                                    <div class=\"section-content__text section-text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>With the continuing expansion of ecommerce, small business owners increasingly were looking to one-stop shops, seeking options that would allow them to build landing pages using their own campaign assets. Pop-Up Shop, which we\u2019d developed earlier that year for Mailchimp, was its answer to that need and a precursor to what would become its new expanded offering, Shoppable, Sales &amp; Ecommerce Landing Pages.<\/p>\n                    <\/div>\n                \n                            <\/div>\n\n                        <div class=\"section-content__media full \" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                                                                        <div class=\"video-wrapper video-wrapper--mp4\">\n                                <div class=\"video-wrapper__overlay\" style=\"background-image: url('https:\/\/digitalscientists.com\/wp-content\/uploads\/2020\/11\/mailchimp-landing-pages-cover-video-1024x550.png')\"><\/div>\n                                <div class=\"video-wrapper__iframe\" data-url=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2020\/11\/mailchimp_website.mp4\" data-set=\"mp4\"><\/div>\n                            <\/div>\n                                                                        <\/div>\n                    <\/div>\n    <\/section>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_2a4bf4184427eb4c375c62008660a076\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-12 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-option-default\">The challenge<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-option-default\">Design a CMS tool, inside the current MailChimp experience that would let Mailchimp subscribers easily create their own landing pages to promote an offer, test the market, or sell a product.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_ce8ed7e595dfdf9528cd9a89def52755 {\n            height: 150px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_ce8ed7e595dfdf9528cd9a89def52755 {\n                height: 120px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_ce8ed7e595dfdf9528cd9a89def52755 {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_ce8ed7e595dfdf9528cd9a89def52755\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_2a4bf4184427eb4c375c62008660a076\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-13 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-option-default\">What we did<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-option-default\">As with every project, we deployed our research team to perform a competitive analysis, reviewing patterns, templates, widgets, and other features offered by landing page providers and website builders. Next, we created user personas, identified use cases, and began journey mapping.<\/p>\n\n\n\n<p class=\"has-option-default\">From there, we pulled in our DS designers and developers to identify feature specifications and begin building the design for a clickable prototype.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_ce8ed7e595dfdf9528cd9a89def52755 {\n            height: 150px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_ce8ed7e595dfdf9528cd9a89def52755 {\n                height: 120px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_ce8ed7e595dfdf9528cd9a89def52755 {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_ce8ed7e595dfdf9528cd9a89def52755\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_2a4bf4184427eb4c375c62008660a076\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-14 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-option-default\">Deliverables<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Competitive research<\/li>\n\n\n\n<li>Personas<\/li>\n\n\n\n<li>Use cases<\/li>\n\n\n\n<li>Feature specification<\/li>\n\n\n\n<li>Clickable prototype<\/li>\n\n\n\n<li>Final design<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_042254ea262eb4218ad466df1d5d87f8 {\n            height: 200px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_042254ea262eb4218ad466df1d5d87f8 {\n                height: 150px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_042254ea262eb4218ad466df1d5d87f8 {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_042254ea262eb4218ad466df1d5d87f8\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n<div id=\"Website-Builder\"><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_19919a90e623b10903261aac850b4435\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #333; color: #fff;\"\n             data-color=\"#fff\" data-bg=\"#333\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\n\n<!-- Block Settings -->\n\n    <section id=\"section-content-block_e309cfea8d2b8d9ac69e542bdd506365\"\n             class=\" guttenberg-block section-content alignfull\"\n             style=\"background-color: #333; color: #fff;\"\n             data-color=\"#fff\" data-bg=\"#333\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        \n        <div class=\"section-content__container \">\n            <div class=\"section-content__content section-content__content--image right\">\n                                    <div class=\"section-content__label section-label\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>website builder (2018)<\/p>\n                    <\/div>\n                \n                                    <div class=\"section-content__title section-title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h2>Enabling users to build their own multi-page websites<\/h2>\n                    <\/div>\n                \n                                    <div class=\"section-content__text section-text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>As landing pages gained traction in the Mailchimp community, a question emerged, Why stop at a landing page? What if we could empower users to build a larger, more fully featured website within the Mailchimp platform? To explore that opportunity, we began rethinking the editing experience, bouncing around some novel ideas for desktop and mobile editing.<\/p>\n                    <\/div>\n                \n                            <\/div>\n\n                        <div class=\"section-content__media right \" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"section-content__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2020\/11\/image-77.png\" alt=\"\" \/>\n                                            <\/div>\n                            <\/div>\n                    <\/div>\n    <\/section>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_364748f9e91a05343da29a42b4fbe0ee\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #4d4d4d;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-15 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-option-default\">The challenge<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-option-default\">Push the boundaries of the Mailchimp user interface to allow users to reserve a domain, build a website, and grow and manage their audience all in one place.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_98e0db429d8244f78a45d6e99c8dca8f {\n            height: 150px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_98e0db429d8244f78a45d6e99c8dca8f {\n                height: 120px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_98e0db429d8244f78a45d6e99c8dca8f {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_98e0db429d8244f78a45d6e99c8dca8f\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #333; color: #fff;\"\n         data-color=\"#fff\" data-bg=\"#333\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_364748f9e91a05343da29a42b4fbe0ee\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #4d4d4d;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-16 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-option-default\">What we did<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-option-default\">As a first step, we deployed our research team to perform a competitive analysis, uncovering patterns to help inform a path forward. After a deep dive into the competitive landscape, we surveyed small business owners about their own experiences \u2013 how they use their sites, their pain points, wish lists, etc. From there, we created user personas, identified use cases, and began journey mapping. Once we had a clear vision of our audience, the user journey, and a set of desired features, we began building a clickable prototype.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email<\/li>\n\n\n\n<li>Website widgets<\/li>\n\n\n\n<li>Browser notifications<\/li>\n\n\n\n<li>In-app notifications<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_98e0db429d8244f78a45d6e99c8dca8f {\n            height: 150px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_98e0db429d8244f78a45d6e99c8dca8f {\n                height: 120px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_98e0db429d8244f78a45d6e99c8dca8f {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_98e0db429d8244f78a45d6e99c8dca8f\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #333; color: #fff;\"\n         data-color=\"#fff\" data-bg=\"#333\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_364748f9e91a05343da29a42b4fbe0ee\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #4d4d4d;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-17 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-option-default\">Deliverables<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Competitive research<\/li>\n\n\n\n<li>Prototype of design<\/li>\n\n\n\n<li>Domain purchasing<\/li>\n\n\n\n<li>Creation &amp; template selection<\/li>\n\n\n\n<li>Site management &amp; hierarchy<\/li>\n\n\n\n<li>Editing features built intoMailchimp\u2019s Neapolitan editor<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_98e0db429d8244f78a45d6e99c8dca8f {\n            height: 150px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_98e0db429d8244f78a45d6e99c8dca8f {\n                height: 120px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_98e0db429d8244f78a45d6e99c8dca8f {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_98e0db429d8244f78a45d6e99c8dca8f\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #333; color: #fff;\"\n         data-color=\"#fff\" data-bg=\"#333\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n\n            <style>\n            @media (min-width: 782px) {\n\n                .floating-image {\n                    position: relative;\n                }\n\n                .floating-image img {\n                    border-radius: 20px;\n                }\n\n                #floating-image-block_24a8d578eec4eb7b542d850bda0f97ce {\n                                    }\n            }\n\n            @media (max-width: 782px) {\n                #floating-image-block_24a8d578eec4eb7b542d850bda0f97ce {\n                    max-width: 100% !important;\n                                    text-align: center;\n                }\n            }\n        <\/style>\n\n    <div id=\"floating-image-block_24a8d578eec4eb7b542d850bda0f97ce\" class=\"guttenberg-block floating-image\" data-inview=\"false\" data-aos=\"fade\" data-aos-duration=\"1000\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1439\" height=\"767\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/websitebuilder_1.gif\" class=\"attachment-full size-full\" alt=\"website-builder\" \/>    <\/div>\n    \n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_37c80d4ccb250e524b63577f2735b9b1 {\n            height: 200px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_37c80d4ccb250e524b63577f2735b9b1 {\n                height: 160px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_37c80d4ccb250e524b63577f2735b9b1 {\n                height: 160px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_37c80d4ccb250e524b63577f2735b9b1\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #333; color: #fff;\"\n         data-color=\"#fff\" data-bg=\"#333\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n<div id=\"Internationalization\"><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"section-content-block_d4939c250d9661a6be212d5ee5b92365\"\n             class=\"js-guttenberg-block guttenberg-block section-content alignfull\"\n             style=\"background-color: #333; color: #fff;\"\n             data-color=\"#fff\" data-bg=\"#333\"\n             data-new-color=\"#333\" data-new-bg=\"#f1f2ea\"\n    >\n        \n        <div class=\"section-content__container \">\n            <div class=\"section-content__content \">\n                                    <div class=\"section-content__label section-label\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>internationalization (2020)<\/p>\n                    <\/div>\n                \n                                    <div class=\"section-content__title section-title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h2>Localizing content with translation functionality<\/h2>\n                    <\/div>\n                \n                                    <div class=\"section-content__text section-text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>As a global leader in email marketing, Mailchimp reaches 178 countries, in 50 different languages. That\u2019s a lot of translation. To expand its reach and service to people throughout the world, Mailchimp needed to enable its marketing site and Knowledge Base for translation.<\/p>\n                    <\/div>\n                \n                            <\/div>\n\n                        <div class=\"section-content__media full \" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                                                                        <div class=\"video-wrapper video-wrapper--mp4\">\n                                <div class=\"video-wrapper__overlay\" style=\"background-image: url('https:\/\/digitalscientists.com\/wp-content\/uploads\/2020\/11\/mailchimp-internationalization-cover-image-1024x432.png')\"><\/div>\n                                <div class=\"video-wrapper__iframe\" data-url=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Dot_Com_Language_dropdown_2.mp4\" data-set=\"mp4\"><\/div>\n                            <\/div>\n                                                                        <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_908be2d2cb0ab14c7ab25f9462a2f0f7\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #f1f2ea; color: #333;\"\n             data-color=\"#333\" data-bg=\"#f1f2ea\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_c161fb47d4f438f0efafd9ad325861a8\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #ffffff;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-18 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-option-default\">The challenge<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-option-default\">Enable localization of Mailchimp\u2019s Contentful environment.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_ef3daf4b0f78b14f7e6c68cae06a61e3 {\n            height: 150px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_ef3daf4b0f78b14f7e6c68cae06a61e3 {\n                height: 120px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_ef3daf4b0f78b14f7e6c68cae06a61e3 {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_ef3daf4b0f78b14f7e6c68cae06a61e3\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #f1f2ea; color: #333;\"\n         data-color=\"#333\" data-bg=\"#f1f2ea\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_c161fb47d4f438f0efafd9ad325861a8\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #ffffff;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-19 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-option-default\">What we did<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-option-default\">To enable localization of Mailchimp\u2019s front-facing marketing site, we designed and developed a language selection dropdown and cookies experience, as well as engineered and deployed a content migration script that enabled translations in Mailchimp\u2019s Contentful environment.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_ef3daf4b0f78b14f7e6c68cae06a61e3 {\n            height: 150px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_ef3daf4b0f78b14f7e6c68cae06a61e3 {\n                height: 120px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_ef3daf4b0f78b14f7e6c68cae06a61e3 {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_ef3daf4b0f78b14f7e6c68cae06a61e3\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #f1f2ea; color: #333;\"\n         data-color=\"#333\" data-bg=\"#f1f2ea\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_c161fb47d4f438f0efafd9ad325861a8\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #ffffff;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-20 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-option-default\">Deliverables<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Developed language selection &amp; dropdown within top global navigation<\/li>\n\n\n\n<li>Designed a language selection interface (\u201cinteraction\u201d) that integrates globally with all of the environment\u2019s various page types.<\/li>\n\n\n\n<li>Enhanced language auto-selection with session cookies and \u2028browser settings capabilities<\/li>\n\n\n\n<li>Deployed content migration script, enabling translation on all \u2028applicable pages of mailchimp.com<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_27374aed7901baff6abe91191675f44a {\n            height: 200px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_27374aed7901baff6abe91191675f44a {\n                height: 150px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_27374aed7901baff6abe91191675f44a {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_27374aed7901baff6abe91191675f44a\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #f1f2ea; color: #333;\"\n         data-color=\"#333\" data-bg=\"#f1f2ea\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n<div id=\"Creative-Assistant\"><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"section-content-block_e0b4ee2c6da7cba46535ce0457c04b41\"\n             class=\"js-guttenberg-block guttenberg-block section-content alignfull\"\n             style=\"background-color: #f1f2ea; color: #333;\"\n             data-color=\"#333\" data-bg=\"#f1f2ea\"\n             data-new-color=\"#333\" data-new-bg=\"#ffffff\"\n    >\n        \n        <div class=\"section-content__container \">\n            <div class=\"section-content__content section-content__content--image full\">\n                                    <div class=\"section-content__label section-label\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h5>CREATIVE ASSISTANT (2019-2020)<\/h5>\n                    <\/div>\n                \n                                    <div class=\"section-content__title section-title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h2>Automating the collection of brand and campaign assets<\/h2>\n                    <\/div>\n                \n                                    <div class=\"section-content__text section-text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>In February 2019, Mailchimp acquired a company that had recently built a design platform that could help marketing professionals instantly develop branded designs for social media channels. The platform would enable users to upload their brand assets, such as logo, colors, and photos, and would automatically generate pre-designed marketing material in the user\u2019s brand.<\/p>\n<p>But one obstacle impeded the automation process for platform users \u2013 the human element. Marketers were quick to sign on to the design service, but slow to build and upload their brand profiles. Mailchimp engaged Digital Scientists to integrate and improve the service in a way that would assist its customers with branded design material as quickly as possible.<\/p>\n                    <\/div>\n                \n                                    <a class=\"section-content__btn btn btn--dark\"\n                       href=\"http:\/\/digitalscientists.com\/case-studies\/mailchimps-creative-assistant\/\"\n                       target=\"_self\"\n                       data-aos=\"fade\" data-aos-duration=\"1000\"\n                    >\n                        <span>Go to case study<\/span>\n                        <span class=\"dec\"><\/span>\n                    <\/a>\n                            <\/div>\n\n                        <div class=\"section-content__media full \" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"section-content__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Mailchimp-Creative-Assistant-Site-Analyzer1.gif\" alt=\"Mailchimp-Creative-Assistant-Site-Analyzer\" \/>\n                                            <\/div>\n                            <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_b4a83bcc4f1e2114dfa5292e2abeaaf6\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_2a4bf4184427eb4c375c62008660a076\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-21 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-option-default\">The challenge<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-option-default\">Automate the process of gathering brand and campaign assets, with minimal user input.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_ce8ed7e595dfdf9528cd9a89def52755 {\n            height: 150px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_ce8ed7e595dfdf9528cd9a89def52755 {\n                height: 120px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_ce8ed7e595dfdf9528cd9a89def52755 {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_ce8ed7e595dfdf9528cd9a89def52755\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_2a4bf4184427eb4c375c62008660a076\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-22 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-option-default\">What we did<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-option-default\">Working closely with Mailchimp and the product visionary, our team of engineers developed a tool called Site Analyzer \u2013 an AI-powered feature that can automatically detect, analyze, and classify brand and campaign content from a user\u2019s site.<br>Site Analyzer uses machine learning to automatically learn and understand a user\u2019s website, analyzing a website for logo, colors, fonts, and relevant campaign content \u2013 all in an instant.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_ce8ed7e595dfdf9528cd9a89def52755 {\n            height: 150px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_ce8ed7e595dfdf9528cd9a89def52755 {\n                height: 120px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_ce8ed7e595dfdf9528cd9a89def52755 {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_ce8ed7e595dfdf9528cd9a89def52755\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_2a4bf4184427eb4c375c62008660a076\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-23 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-option-default\">Deliverables<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Creative Assistant (v1) integration<\/li>\n\n\n\n<li>Robust site analyzer service<\/li>\n\n\n\n<li>Multiple image-based ML models<\/li>\n\n\n\n<li>Machine learning-driven image analysis service<\/li>\n\n\n\n<li>Intelligent content pairing service<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <section id=\"featured-cta-block_e5544e43cc443dafe56de68c0ecc2080\"\r\n             class=\" guttenberg-block featured-cta alignfull\"\r\n             style=\"background-color: #ffffff; color: #333;\"\r\n             data-color=\"#333\" data-bg=\"#ffffff\"\r\n             data-new-color=\"\" data-new-bg=\"\"\r\n    >\r\n        <div class=\"featured-cta__container\">\r\n\r\n                            <div class=\"featured-cta__title section-title\"><p>Have a project in mind?<\/p>\n<\/div>\r\n            \r\n                            <a class=\"featured-cs__btn btn  btn--dark\" href=\"#\" target=\"_self\">\r\n                    <span>WORK WITH US<\/span>\r\n                    <span class=\"dec\"><\/span>\r\n                <\/a>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"next-page-block_f94d46a2a02a8a71b3fa5ef87470911c\"\n             class=\"js-guttenberg-block guttenberg-block next-page alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"#fff\" data-new-bg=\"#1310fa\"\n    >\n        <div class=\"next-page__container\">\n\n                            <div class=\"next-page__label\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                    <h5>next case study<\/h5>\n                <\/div>\n            \n            <div class=\"next-page__content-wrap\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"next-page__title section-title\">\n                        <h2>Image Saliency Detection<\/h2>\n                    <\/div>\n                \n                                    <a class=\"next-page__btn arrow-btn  arrow-btn--light\" href=\"http:\/\/digitalscientists.com\/case-studies\/image-saliency-detection\/\" target=\"_self\">\n                        <span class=\"dec\"><\/span>\n                    <\/a>\n                            <\/div>\n\n                            <div class=\"next-page__text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                    <p>machine learning, media \/ technology<\/p>\n                <\/div>\n            \n            \n                            <a class=\"next-page__additional-link\" style=\"color: #ffffff\"\n                   href=\"http:\/\/digitalscientists.com\/case-studies\/\"\n                   target=\"_self\"\n                   data-aos=\"fade\" data-aos-duration=\"1000\"\n                >\n                    view all                <\/a>\n            \n        <\/div>\n    <\/section>\n","protected":false},"featured_media":16387,"template":"","project_type":[157,159,156,155,154],"class_list":["post-5025","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","project_type-ai","project_type-iot","project_type-mobile","project_type-ux-ui","project_type-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mailchimp - Digital Scientists<\/title>\n<meta name=\"description\" content=\"Digital Scientists and Mailchimp have collaborated for nearly a decade in product development, UX design, AI and machine learning, helping to propel Mailchimp from a basic email marketing service to the all-in-one platform it is today. Learn more about our collaborative partnership.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalscientists.com\/case-studies\/mailchimp-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mailchimp - Digital Scientists\" \/>\n<meta property=\"og:description\" content=\"Digital Scientists and Mailchimp have collaborated for nearly a decade in product development, UX design, AI and machine learning, helping to propel Mailchimp from a basic email marketing service to the all-in-one platform it is today. 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