{"id":4927,"date":"2018-08-21T14:55:00","date_gmt":"2018-08-21T14:55:00","guid":{"rendered":"http:\/\/digitalscientists.com\/?post_type=case_studies&#038;p=4927"},"modified":"2024-06-13T07:58:27","modified_gmt":"2024-06-13T07:58:27","slug":"nextraq","status":"publish","type":"case-studies","link":"https:\/\/digitalscientists.com\/case-studies\/nextraq\/","title":{"rendered":"NexTraq"},"content":{"rendered":"\n\n<!-- Block Settings -->\n\n    <section id=\"case-study-header-block_c9155a8498ba98eac1556d279b8412b2\"\n             class=\" guttenberg-block case-study-header alignfull \"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"case-study-header__container no-bot-indent \">\n                            <a style=\"color: #666666\" class=\"case-study-header__back-btn\" href=\"https:\/\/digitalscientists.com\/?page_id=11298\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/themes\/digital-scientists\/src\/assets\/icons\/grey-arrow-left.svg\" alt=\"arrow left\" \/>\n                    <span>OUR CASE STUDIES<\/span>\n                <\/a>\n                        <div class=\"case-study-header__content-wrapper\">\n                <div class=\"case-study-header__content \">\n\n                    <h2 class=\"case-study-header__label\" style=\"color:#0c7655\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        NexTraq                    <\/h2>\n\n                                            <div class=\"case-study-header__title section-title-h1-small\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                            <h1 class=\"h2\" data-inview=\"true\">Gaining a competitive advantage through a modernized user experience.<\/h1>\n                        <\/div>\n                    \n                    \n                    \n                                            <div class=\"case-study-header__categories\" data-aos=\"fade\" data-aos-duration=\"1000\">\n\n                            Logistics, Mobile, UX\/UI                        <\/div>\n                    \n                <\/div>\n\n                            <\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_06a108ec9d3a778f1c767776f8931507 {\n            height: 60px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_06a108ec9d3a778f1c767776f8931507 {\n                height: 60px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_06a108ec9d3a778f1c767776f8931507 {\n                height: 40px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_06a108ec9d3a778f1c767776f8931507\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"media-full-width-block_4152b9230dd114d5413bfc456e26c42b\"\n             class=\" no-top-indent no-bot-indent guttenberg-block media-full-width alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"media-full-width__container\">\n            <div class=\"media-full-width__media\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"media-full-width__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/Mockup_header_nestraq.gif\" alt=\"\" \/>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_68cd5cf15f3bc76a1fdc971e53bd13e9 {\n            height: 100px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_68cd5cf15f3bc76a1fdc971e53bd13e9 {\n                height: 60px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_68cd5cf15f3bc76a1fdc971e53bd13e9 {\n                height: 40px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_68cd5cf15f3bc76a1fdc971e53bd13e9\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"case-study-features-block_3e22201a16b7b670dacab168c407fed4\"\n             class=\" guttenberg-block case-study-features alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"case-study-features__container page-container no-top-indent \">\n\n            <div class=\"case-study-features__content\">\n                                    <div class=\"case-study-features__label\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h5>overview<\/h5>\n                    <\/div>\n                \n                                    <div class=\"case-study-features__title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h3>Unwieldy UI creates customer confusion<\/h3>\n                    <\/div>\n                \n                                    <div class=\"case-study-features__text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>NexTraq was struggling with friction and inefficiency in its customer experience. The company found it necessary to employ a large customer service team to guide and support its customers through its product information \u2013 an expensive solution to the company\u2019s UX problem.<\/p>\n                    <\/div>\n                            <\/div>\n\n            <div class=\"case-study-features__column\">\n                                    <div class=\"case-study-features__col-label\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h5>industries<\/h5>\n                    <\/div>\n                \n                                    <div class=\"case-study-features__col-list\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <ul>\n<li>Industrial \/ manufacturing<\/li>\n<\/ul>\n                    <\/div>\n                            <\/div>\n\n            <div class=\"case-study-features__column\">\n                                    <div class=\"case-study-features__col-label\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h5>services<\/h5>\n                    <\/div>\n                \n                                    <div class=\"case-study-features__col-list\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <ul>\n<li>Digital transformation<\/li>\n<li>Innovation research<\/li>\n<li>Product design + development<\/li>\n<\/ul>\n                    <\/div>\n                            <\/div>\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_c26b16bb0af24d276e1e6c9ed0db1e1e\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_6f1d3c09ce5ab00103bb774d3ffd3f17\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n<h2 class=\"wp-block-heading has-option-default\">Structured approach to redesign<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\">\n<p class=\"has-option-default\">We applied a proven methodology spanning research, design, and solution architecture. Working closely with NexTraq through each phase, we were able to identify critical areas needing improvement.<\/p>\n\n\n\n<p class=\"has-option-default\">We kicked off the engagement with a discovery workshop, in which we interviewed internal team members to understand where the customer experience was breaking down and next interviewed clients to uncover problems in the customer experience.<\/p>\n\n\n\n<p class=\"has-option-default\">Our experience team reviewed NexTraq\u2019s customer processes \u2013 from initial awareness to late-stage upselling \u2013 and noted the pain points and bottlenecks as validated by user feedback. We mapped their goals, the steps necessary to complete them, performed a competitor analysis, and recommended a UX roadmap of prioritized improvements to carry forward.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_ff7c0e05df1a6522983e5980b29d8cde {\n            height: 20px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_ff7c0e05df1a6522983e5980b29d8cde {\n                height: 20px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_ff7c0e05df1a6522983e5980b29d8cde {\n                height: 0px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_ff7c0e05df1a6522983e5980b29d8cde\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-option-mb40\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"319\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/nextraq_roadmap.png\" alt=\"\" class=\"wp-image-14371\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/nextraq_roadmap.png 952w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/nextraq_roadmap-300x101.png 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/nextraq_roadmap-768x257.png 768w\" sizes=\"(max-width: 952px) 100vw, 952px\" \/><\/figure><\/div>\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_dd3cb6a6841b4fec5052827977ee196e {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_dd3cb6a6841b4fec5052827977ee196e {\n                height: 109px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_dd3cb6a6841b4fec5052827977ee196e {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_dd3cb6a6841b4fec5052827977ee196e\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_c26b16bb0af24d276e1e6c9ed0db1e1e\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_6f1d3c09ce5ab00103bb774d3ffd3f17\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-option-default\">our role<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>UX transformation &amp; UI modernization<\/li>\n\n\n\n<li>Research &amp; innovation<\/li>\n\n\n\n<li>Solution architecture review<\/li>\n\n\n\n<li>Roadmap prioritization<\/li>\n\n\n\n<li>Digital transformation<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-option-default\">deliverables<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visual desktop designs<\/li>\n\n\n\n<li>UI style guide<\/li>\n\n\n\n<li>Updated user personas<\/li>\n\n\n\n<li>User research insights<\/li>\n\n\n\n<li>Future user journey map<\/li>\n\n\n\n<li>High-level UX platform recommendations<\/li>\n\n\n\n<li>Product roadmap<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_dd3cb6a6841b4fec5052827977ee196e {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_dd3cb6a6841b4fec5052827977ee196e {\n                height: 109px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_dd3cb6a6841b4fec5052827977ee196e {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_dd3cb6a6841b4fec5052827977ee196e\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_c26b16bb0af24d276e1e6c9ed0db1e1e\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_6f1d3c09ce5ab00103bb774d3ffd3f17\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n<h2 class=\"wp-block-heading has-option-default\">What we did<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\">\n<p class=\"has-option-default\">Prior to engaging us, NexTraq needed to maintain a relatively large support team to guide and support its customers through its product line \u2013 an expensive solution to its user experience problem.<\/p>\n\n\n\n<p class=\"has-option-default\">To deliver a trustworthy product roadmap that would truly improve the user experience, our <a href=\"https:\/\/digitalscientists.com\/logistics\/\">custom logistics software<\/a> team interviewed both clients and internal team members. We mapped their goals, all the steps taken to complete them, and all the roadblocks and speed bumps along the way.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized has-option-mb40\"><img loading=\"lazy\" decoding=\"async\" width=\"1048\" height=\"1066\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/stakeholdermap_nextraq.png\" alt=\"\" class=\"wp-image-14370\" style=\"width:524px;height:533px\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/stakeholdermap_nextraq.png 1048w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/stakeholdermap_nextraq-295x300.png 295w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/stakeholdermap_nextraq-1007x1024.png 1007w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/stakeholdermap_nextraq-768x781.png 768w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/stakeholdermap_nextraq-367x373.png 367w\" sizes=\"(max-width: 1048px) 100vw, 1048px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_dd3cb6a6841b4fec5052827977ee196e {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_dd3cb6a6841b4fec5052827977ee196e {\n                height: 109px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_dd3cb6a6841b4fec5052827977ee196e {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_dd3cb6a6841b4fec5052827977ee196e\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_c26b16bb0af24d276e1e6c9ed0db1e1e\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_6f1d3c09ce5ab00103bb774d3ffd3f17\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n<h2 class=\"wp-block-heading has-option-default\">Our approach and solutions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-option-default\">Journey map<\/h3>\n\n\n\n<p class=\"has-option-default\">To provide NexTraq with updated personas that better reflect NexTraq\u2019s customers, we created detailed user journey maps with highlighted pain points and also provided the team with a robust competitor analysis.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full has-option-mb40\"><img loading=\"lazy\" decoding=\"async\" width=\"978\" height=\"350\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/nestraq_journeymap.png\" alt=\"\" class=\"wp-image-14369\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/nestraq_journeymap.png 978w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/nestraq_journeymap-300x107.png 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/nestraq_journeymap-768x275.png 768w\" sizes=\"(max-width: 978px) 100vw, 978px\" \/><\/figure>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_68cd5cf15f3bc76a1fdc971e53bd13e9 {\n            height: 100px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_68cd5cf15f3bc76a1fdc971e53bd13e9 {\n                height: 60px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_68cd5cf15f3bc76a1fdc971e53bd13e9 {\n                height: 40px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_68cd5cf15f3bc76a1fdc971e53bd13e9\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_6f1d3c09ce5ab00103bb774d3ffd3f17\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_c26b16bb0af24d276e1e6c9ed0db1e1e\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\">\n<h3 class=\"wp-block-heading has-option-default\">Visualization<\/h3>\n\n\n\n<p class=\"has-option-default\">After understanding NexTraq\u2019s market and the company\u2019s market position, our team began modernizing the user interface. Working closely the NexTraq\u2019s development team, we concepted collaboratively so that work could be implemented in the most efficient way.<\/p>\n\n\n\n<p class=\"has-option-default\">We delivered NexTraq a comprehensive styleguide that incorporated its updated corporate branding and provided the foundation necessary for the company\u2019s product to expand in a visually cohesive manner.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n\n            <style>\n            @media (min-width: 782px) {\n\n                .floating-image {\n                    position: relative;\n                }\n\n                .floating-image img {\n                    border-radius: 20px;\n                }\n\n                #floating-image-block_ae170f64e1aa407fa1e55fd25de76c6e {\n                    margin-top: 146px !important;\n                                    }\n            }\n\n            @media (max-width: 782px) {\n                #floating-image-block_ae170f64e1aa407fa1e55fd25de76c6e {\n                    margin-bottom: 40px !important;\n                    max-width: 100% !important;\n                                    text-align: center;\n                }\n            }\n        <\/style>\n\n    <div id=\"floating-image-block_ae170f64e1aa407fa1e55fd25de76c6e\" class=\"guttenberg-block floating-image\" data-inview=\"false\" data-aos=\"fade\" data-aos-duration=\"1000\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"444\" height=\"334\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/branding_nestraq.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/branding_nestraq.png 444w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/branding_nestraq-300x226.png 300w\" sizes=\"(max-width: 444px) 100vw, 444px\" \/>    <\/div>\n    \n<\/div>\n<\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_e1747e0968840c5794e3d57809c10e40\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"section-content-block_6bb8d837ecf034416cde9caf9eb34e3e\"\n             class=\" guttenberg-block section-content alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        \n        <div class=\"section-content__container \">\n            <div class=\"section-content__content section-content__content--image full\">\n                \n                                    <div class=\"section-content__title section-title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>Outcome<\/p>\n                    <\/div>\n                \n                                    <div class=\"section-content__text section-text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>These combined efforts helped build a product line roadmap that NexTraq could trust to create a profitable future for its products, brand, and customers.<\/p>\n                    <\/div>\n                \n                            <\/div>\n\n                        <div class=\"section-content__media full \" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"section-content__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/nestraq_interaction-1-1.gif\" alt=\"\" \/>\n                                            <\/div>\n                            <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_c26b16bb0af24d276e1e6c9ed0db1e1e\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <section id=\"featured-cta-block_246d01e93d1c3809ab85686a37f36fa1\"\r\n             class=\" guttenberg-block featured-cta alignfull\"\r\n             style=\"background-color: #ffffff; color: #333;\"\r\n             data-color=\"#333\" data-bg=\"#ffffff\"\r\n             data-new-color=\"\" data-new-bg=\"\"\r\n    >\r\n        <div class=\"featured-cta__container\">\r\n\r\n                            <div class=\"featured-cta__title section-title\"><h2 class=\"h1\" data-inview=\"true\">Ready to transform your user experience?<\/h2>\n<\/div>\r\n            \r\n                            <a class=\"featured-cs__btn btn  btn--dark\" href=\"\/contact\/\" target=\"_self\">\r\n                    <span>Let&#039;s Talk<\/span>\r\n                    <span class=\"dec\"><\/span>\r\n                <\/a>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"next-page-block_acd4e69337109aca034ee507cdbfe170\"\n             class=\"js-guttenberg-block guttenberg-block next-page alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"#fff\" data-new-bg=\"#0375bb\"\n    >\n        <div class=\"next-page__container\">\n\n                            <div class=\"next-page__label\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                    <h5>next case study<\/h5>\n                <\/div>\n            \n            <div class=\"next-page__content-wrap\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"next-page__title section-title\">\n                        <h2>Farmwave<\/h2>\n                    <\/div>\n                \n                                    <a class=\"next-page__btn arrow-btn  arrow-btn--dark\" href=\"\/case-studies\/farmwave\/\" target=\"_self\">\n                        <span class=\"dec\"><\/span>\n                    <\/a>\n                            <\/div>\n\n                            <div class=\"next-page__text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                    <p>agriculture, machine learning, product design + development<\/p>\n                <\/div>\n            \n            \n                            <a class=\"next-page__additional-link\" style=\"color: #ffffff\"\n                   href=\"\/case-studies\/\"\n                   target=\"_self\"\n                   data-aos=\"fade\" data-aos-duration=\"1000\"\n                >\n                    view all                <\/a>\n            \n        <\/div>\n    <\/section>\n\n\n        <\/div>\n    <\/section>\n","protected":false},"featured_media":14363,"template":"","project_type":[92,156,155],"class_list":["post-4927","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","project_type-logistics","project_type-mobile","project_type-ux-ui"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NexTraq | Digital Transformation | Digital Scientists<\/title>\n<meta name=\"description\" content=\"NexTraq reached out to the Digital Scientist team to modernize their user interface and receive research-based improvement recommendations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalscientists.com\/case-studies\/nextraq\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NexTraq | Digital Transformation | Digital Scientists\" \/>\n<meta property=\"og:description\" content=\"NexTraq reached out to the Digital Scientist team to modernize their user interface and receive research-based improvement recommendations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalscientists.com\/case-studies\/nextraq\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Scientists\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-13T07:58:27+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/Nextraq-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"505\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"ds_admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digitalscientists.com\/case-studies\/nextraq\/\",\"url\":\"https:\/\/digitalscientists.com\/case-studies\/nextraq\/\",\"name\":\"NexTraq | Digital Transformation | Digital Scientists\",\"isPartOf\":{\"@id\":\"https:\/\/digitalscientists.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/digitalscientists.com\/case-studies\/nextraq\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/digitalscientists.com\/case-studies\/nextraq\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/Nextraq-1.jpg\",\"datePublished\":\"2018-08-21T14:55:00+00:00\",\"dateModified\":\"2024-06-13T07:58:27+00:00\",\"description\":\"NexTraq reached out to the Digital Scientist team to modernize their user interface and receive research-based improvement recommendations.\",\"breadcrumb\":{\"@id\":\"https:\/\/digitalscientists.com\/case-studies\/nextraq\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/digitalscientists.com\/case-studies\/nextraq\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/digitalscientists.com\/case-studies\/nextraq\/#primaryimage\",\"url\":\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/Nextraq-1.jpg\",\"contentUrl\":\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/Nextraq-1.jpg\",\"width\":505,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/digitalscientists.com\/case-studies\/nextraq\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/digitalscientists.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NexTraq\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/digitalscientists.com\/#website\",\"url\":\"https:\/\/digitalscientists.com\/\",\"name\":\"Digital Scientists\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/digitalscientists.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/digitalscientists.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/digitalscientists.com\/#organization\",\"name\":\"Digital Scientists\",\"url\":\"https:\/\/digitalscientists.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/digitalscientists.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2022\/11\/header-logo-light.svg\",\"contentUrl\":\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2022\/11\/header-logo-light.svg\",\"width\":165,\"height\":48,\"caption\":\"Digital Scientists\"},\"image\":{\"@id\":\"https:\/\/digitalscientists.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NexTraq | Digital Transformation | Digital Scientists","description":"NexTraq reached out to the Digital Scientist team to modernize their user interface and receive research-based improvement recommendations.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digitalscientists.com\/case-studies\/nextraq\/","og_locale":"en_US","og_type":"article","og_title":"NexTraq | Digital Transformation | Digital Scientists","og_description":"NexTraq reached out to the Digital Scientist team to modernize their user interface and receive research-based improvement recommendations.","og_url":"https:\/\/digitalscientists.com\/case-studies\/nextraq\/","og_site_name":"Digital Scientists","article_modified_time":"2024-06-13T07:58:27+00:00","og_image":[{"width":505,"height":600,"url":"http:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/Nextraq-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes","Written by":"ds_admin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/digitalscientists.com\/case-studies\/nextraq\/","url":"https:\/\/digitalscientists.com\/case-studies\/nextraq\/","name":"NexTraq | Digital Transformation | Digital Scientists","isPartOf":{"@id":"https:\/\/digitalscientists.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digitalscientists.com\/case-studies\/nextraq\/#primaryimage"},"image":{"@id":"https:\/\/digitalscientists.com\/case-studies\/nextraq\/#primaryimage"},"thumbnailUrl":"https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/Nextraq-1.jpg","datePublished":"2018-08-21T14:55:00+00:00","dateModified":"2024-06-13T07:58:27+00:00","description":"NexTraq reached out to the Digital Scientist team to modernize their user interface and receive research-based improvement recommendations.","breadcrumb":{"@id":"https:\/\/digitalscientists.com\/case-studies\/nextraq\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digitalscientists.com\/case-studies\/nextraq\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digitalscientists.com\/case-studies\/nextraq\/#primaryimage","url":"https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/Nextraq-1.jpg","contentUrl":"https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/08\/Nextraq-1.jpg","width":505,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/digitalscientists.com\/case-studies\/nextraq\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/digitalscientists.com\/"},{"@type":"ListItem","position":2,"name":"NexTraq"}]},{"@type":"WebSite","@id":"https:\/\/digitalscientists.com\/#website","url":"https:\/\/digitalscientists.com\/","name":"Digital Scientists","description":"","publisher":{"@id":"https:\/\/digitalscientists.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digitalscientists.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/digitalscientists.com\/#organization","name":"Digital Scientists","url":"https:\/\/digitalscientists.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digitalscientists.com\/#\/schema\/logo\/image\/","url":"https:\/\/digitalscientists.com\/wp-content\/uploads\/2022\/11\/header-logo-light.svg","contentUrl":"https:\/\/digitalscientists.com\/wp-content\/uploads\/2022\/11\/header-logo-light.svg","width":165,"height":48,"caption":"Digital Scientists"},"image":{"@id":"https:\/\/digitalscientists.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/digitalscientists.com\/wp-json\/wp\/v2\/case-studies\/4927"}],"collection":[{"href":"https:\/\/digitalscientists.com\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/digitalscientists.com\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalscientists.com\/wp-json\/wp\/v2\/media\/14363"}],"wp:attachment":[{"href":"https:\/\/digitalscientists.com\/wp-json\/wp\/v2\/media?parent=4927"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/digitalscientists.com\/wp-json\/wp\/v2\/project_type?post=4927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}