{"id":3775,"date":"2018-02-03T17:56:00","date_gmt":"2018-02-03T17:56:00","guid":{"rendered":"http:\/\/digitalscientists.com\/?post_type=case_studies&#038;p=3775"},"modified":"2024-06-13T08:00:02","modified_gmt":"2024-06-13T08:00:02","slug":"gables-residential","status":"publish","type":"case-studies","link":"https:\/\/digitalscientists.com\/case-studies\/gables-residential\/","title":{"rendered":"Gables Residential"},"content":{"rendered":"\n\n<!-- Block Settings -->\n\n    <section id=\"case-study-header-block_63d28aaf03c66\"\n             class=\" guttenberg-block case-study-header alignfull \"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"case-study-header__container no-bot-indent \">\n                            <a style=\"color: #666666\" class=\"case-study-header__back-btn\" href=\"https:\/\/digitalscientists.com\/?page_id=11298\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/themes\/digital-scientists\/src\/assets\/icons\/grey-arrow-left.svg\" alt=\"arrow left\" \/>\n                    <span>OUR CASE STUDIES<\/span>\n                <\/a>\n                        <div class=\"case-study-header__content-wrapper\">\n                <div class=\"case-study-header__content with-media\">\n\n                    <h2 class=\"case-study-header__label\" style=\"color:#57891b\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        Gables Residential                    <\/h2>\n\n                                            <div class=\"case-study-header__title section-title-h1-small\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                            <h1 class=\"h2\" data-inview=\"true\">An iPad app for field associates<\/h1>\n                        <\/div>\n                    \n                    \n                                            <div class=\"case-study-header__text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                            <p>Gables Residential associates needed a means for providing unit availability, floor plans, and amenities to their prospects as they walked them through Gables properties.<\/p>\n                        <\/div>\n                    \n                                            <div class=\"case-study-header__categories\" data-aos=\"fade\" data-aos-duration=\"1000\">\n\n                            Mobile, UX\/UI, Web                        <\/div>\n                    \n                <\/div>\n\n                                    <div class=\"case-study-header__media \" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                                    <div class=\"case-study-header__image-wrap\">\n                                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/02\/Gables-hero-e1621267769914-1024x727.png\" alt=\"\" \/>\n                                                            <\/div>\n                                            <\/div>\n                            <\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_63d28b8003c6b {\n            height: 200px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_63d28b8003c6b {\n                height: 150px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_63d28b8003c6b {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_63d28b8003c6b\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_63d1318b52cf5\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_63d1318e52cf6\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n<h2 class=\"has-option-default wp-block-heading\">The challenge<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\">\n<p class=\"has-option-default\"><a href=\"https:\/\/www.gables.com\/\">Gables Residential<\/a>&nbsp;manages more than 31,500 apartment homes and 500,000 square feet of retail space. The real estate company needed a mobile marketing and sales tool to help agents in the field manage and track retail space.<\/p>\n\n\n\n<p class=\"has-option-default\">By investing in our proposed customer experience strategy, Gables was able to make improvements that reduced spend on sales and marketing \u2013&nbsp;<strong>a savings of over $1 million&nbsp;<\/strong>\u2013 and gain more value from its current investments.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full has-option-mb40\"><img loading=\"lazy\" decoding=\"async\" width=\"257\" height=\"196\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/02\/GablesResidentialLogo.png\" alt=\"\" class=\"wp-image-14340\"\/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_63d1318e52cf8 {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_63d1318e52cf8 {\n                height: 109px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_63d1318e52cf8 {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_63d1318e52cf8\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_63d28b9303c6e\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_63d28b9403c6f\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n<h2 class=\"has-option-default wp-block-heading\">What we did<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\">\n<p class=\"has-option-default\">We developed the Gables iPad sales application&nbsp;real estate app&nbsp;as a mobile solution that provided leasing agents in the field with access to unit availability, floor plans, amenities, and leasing applications. Prospects can specify a rent range and get a preview of available units and floor plans. We also automated numerous CRM communication tasks, such as mailing brochures and thank you notes.<\/p>\n\n\n\n<p class=\"has-option-default\">As the former Digital Agency of Record for Gables, we produced a large number of projects together, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gables corporate site and enhanced search<\/strong><\/li>\n\n\n\n<li><strong>Tablet &amp; kiosk sales application<\/strong><\/li>\n\n\n\n<li><strong>Lead-to-lease customer dashboard and custom APIs<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large has-option-mb40\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/02\/full-1-1024x682.jpg\" alt=\"gables residential\" class=\"wp-image-16516\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/02\/full-1-1024x682.jpg 1024w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/02\/full-1-300x200.jpg 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/02\/full-1-768x511.jpg 768w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/02\/full-1-1536x1023.jpg 1536w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/02\/full-1-560x373.jpg 560w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/02\/full-1.jpg 1622w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_63d28b9403c70 {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_63d28b9403c70 {\n                height: 109px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_63d28b9403c70 {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_63d28b9403c70\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_63d24f2cde5b5\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_63d24f2dde5b6\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"has-option-default wp-block-heading\">engagements<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gables corporate site and enhanced search<\/li>\n\n\n\n<li>Tablet &amp; kiosk sales application<\/li>\n\n\n\n<li>Lead-to-lease customer dashboard and custom APIs<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"has-option-default wp-block-heading\">technology stack<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ruby on Rails<\/li>\n\n\n\n<li>EmberJS<\/li>\n\n\n\n<li>Sphinx Search<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"has-option-default wp-block-heading\">experiences delivered<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital strategy<\/li>\n\n\n\n<li>UX design<\/li>\n\n\n\n<li>iPad application development<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_63d24f2dde5b7 {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_63d24f2dde5b7 {\n                height: 109px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_63d24f2dde5b7 {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_63d24f2dde5b7\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"media-full-width-block_63d28cfa03c7e\"\n             class=\" no-top-indent guttenberg-block media-full-width alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"media-full-width__container\">\n            <div class=\"media-full-width__media\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"media-full-width__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/02\/full-e1606239405339.png\" alt=\"\" \/>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_63d28b9503c71\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_63d28b9603c72\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n<h2 class=\"has-option-default wp-block-heading\">Floorplan details at your fingertips<\/h2>\n\n\n\n<p class=\"has-option-default\">While showing a floorplan to a customer, associates can search and filter other potential spaces, by guest preference.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-option-mb40\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"529\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/02\/Gables-floor-plan.png\" alt=\"\" class=\"wp-image-14337\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/02\/Gables-floor-plan.png 740w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/02\/Gables-floor-plan-300x214.png 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/02\/Gables-floor-plan-522x373.png 522w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_63d28b9603c73 {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_63d28b9603c73 {\n                height: 109px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_63d28b9603c73 {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_63d28b9603c73\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_63d28b9703c74\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_63d28b9803c75\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\">\n<h2 class=\"has-option-default wp-block-heading\">View and pinch-zoom on site plan drawings<\/h2>\n\n\n\n<p class=\"has-option-default\">This is a great way to help orient customers and show community amenities.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-option-mb40\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"529\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/02\/gables-site-plan.png\" alt=\"\" class=\"wp-image-14336\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/02\/gables-site-plan.png 740w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/02\/gables-site-plan-300x214.png 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/02\/gables-site-plan-522x373.png 522w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"media-full-width-block_63d28e6903c7f\"\n             class=\" no-top-indent no-bot-indent guttenberg-block media-full-width alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"media-full-width__container\">\n            <div class=\"media-full-width__media\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"media-full-width__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/02\/Gables-residential-3-up-1-2048x716-1.png\" alt=\"\" \/>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_63ec39736e7ec {\n            height: 60px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_63ec39736e7ec {\n                height: 40px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_63ec39736e7ec {\n                height: 40px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_63ec39736e7ec\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_63d28b9903c77\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_63d28b9a03c78\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n<h2 class=\"has-option-default wp-block-heading\">A collaborative partnership<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\">\n<p class=\"has-option-default\">After an initial project \u2013 the creation and launch of Gables\u2019&nbsp;<strong>corporate site&nbsp;<\/strong>and search application, Gables\u2019 leadership requested that we bring our design thinking to its sales and leasing process.<\/p>\n\n\n\n<p class=\"has-option-default\">We collaborated with the Gables technical, operations and sales teams to understand their current leasing process. Then we worked with the cross-functional team to create a&nbsp;<strong>new iPad-enabled sales process<\/strong>. The new app gives the leasing associates everything they need right at their fingertips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Gables sales process, which uses a checklist of important steps, from community amenities to the lease application<\/li>\n\n\n\n<li>A preview of available units and floor plans<\/li>\n\n\n\n<li>Automated mailings for brochures and thank you notes<\/li>\n\n\n\n<li>Automated form-filler, which eliminates the manual entry of paper forms and notes at the end of each day<\/li>\n<\/ul>\n\n\n\n<p class=\"has-option-default\">We also worked with the Gables IT team to&nbsp;<strong>design and implement APIs<\/strong>&nbsp;that make it easy for leasing associates to pull up information that was previously provided by prospective residents via web, email, or phone. To create a seamless experience, data was prepopulated so visitors would only need to provide their personal information once. To achieve this, we collaborated with Gables\u2019 technical, operations, and sales teams to understand their current leasing process.<\/p>\n\n\n\n<p class=\"has-option-default\">The Result: A state-of-the-art, touch-enabled experience for prospective residents and leasing associates.<\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized has-option-mb40\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/02\/Gables-work-01-1.jpeg\" alt=\"\" class=\"wp-image-14334\" width=\"670\" height=\"600\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/02\/Gables-work-01-1.jpeg 670w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/02\/Gables-work-01-1-300x269.jpeg 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2018\/02\/Gables-work-01-1-417x373.jpeg 417w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/figure><\/div>\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_63d28b9a03c79 {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_63d28b9a03c79 {\n                height: 109px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_63d28b9a03c79 {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_63d28b9a03c79\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_63d28b9b03c7a\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_63d28b9c03c7b\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n<h2 class=\"has-option-default wp-block-heading\">Outcome<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\">\n<h4 class=\"has-option-default wp-block-heading\">$1 Million<\/h4>\n\n\n\n<p class=\"has-option-default\">In the first year, Gables Residential saved over $1 million in advertising costs with a cost-per-lease model that bypassed expensive subscription services.<\/p>\n\n\n\n<h4 class=\"has-option-default wp-block-heading\">35% increase<\/h4>\n\n\n\n<p class=\"has-option-default\">Gables experienced a 35% increase in organic leads in the first quarter after the launch of the new website platform.<\/p>\n<\/div>\n<\/div>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <section id=\"featured-cta-block_63ec386e6e7ea\"\r\n             class=\" guttenberg-block featured-cta alignfull\"\r\n             style=\"background-color: #ffffff; color: #333;\"\r\n             data-color=\"#333\" data-bg=\"#ffffff\"\r\n             data-new-color=\"\" data-new-bg=\"\"\r\n    >\r\n        <div class=\"featured-cta__container\">\r\n\r\n                            <div class=\"featured-cta__title section-title\"><h2 class=\"h1\" data-inview=\"true\">Do you have an app idea?<\/h2>\n<\/div>\r\n            \r\n                            <a class=\"featured-cs__btn btn  btn--dark\" href=\"\/contact\/\" target=\"_self\">\r\n                    <span>Tell us About it<\/span>\r\n                    <span class=\"dec\"><\/span>\r\n                <\/a>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"next-page-block_63d149956d9c7\"\n             class=\"js-guttenberg-block guttenberg-block next-page alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"#fff\" data-new-bg=\"#206c82\"\n    >\n        <div class=\"next-page__container\">\n\n                            <div class=\"next-page__label\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                    <h5>next case study<\/h5>\n                <\/div>\n            \n            <div class=\"next-page__content-wrap\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"next-page__title section-title\">\n                        <h2>Fortiva<\/h2>\n                    <\/div>\n                \n                                    <a class=\"next-page__btn arrow-btn  arrow-btn--dark\" href=\"\/case-studies\/fortiva\/\" target=\"_self\">\n                        <span class=\"dec\"><\/span>\n                    <\/a>\n                            <\/div>\n\n                            <div class=\"next-page__text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                    <p>financial, innovation research, product design + development<\/p>\n                <\/div>\n            \n            \n                            <a class=\"next-page__additional-link\" style=\"color: #ffffff\"\n                   href=\"\/case-studies\/\"\n                   target=\"_self\"\n                   data-aos=\"fade\" data-aos-duration=\"1000\"\n                >\n                    view all                <\/a>\n            \n        <\/div>\n    <\/section>\n\n\n        <\/div>\n    <\/section>\n","protected":false},"featured_media":16516,"template":"","project_type":[156,155,154],"class_list":["post-3775","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","project_type-mobile","project_type-ux-ui","project_type-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gables Residential | iPad Sales App | Digital Scientists<\/title>\n<meta name=\"description\" content=\"We developed the Gables Residential iPad sales application, giving leasing agents all of the needed tools at their fingertips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalscientists.com\/case-studies\/gables-residential\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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