{"id":2592,"date":"2017-03-02T17:00:00","date_gmt":"2017-03-02T17:00:00","guid":{"rendered":"http:\/\/digitalscientists.com\/?p=2592"},"modified":"2023-03-07T01:57:36","modified_gmt":"2023-03-07T01:57:36","slug":"what-is-a-software-innovation-lab","status":"publish","type":"post","link":"https:\/\/digitalscientists.com\/blog\/what-is-a-software-innovation-lab\/","title":{"rendered":"What is a software innovation lab?"},"content":{"rendered":"\n

We\u2019re not just a web development shop.<\/h4>\n\n\n\n

What\u2019s a Software Innovation Lab?<\/p>\n\n\n\n

When we\u2019re out at parties, community gatherings or networking events and tell people our name is Digital Scientists, the question we get is, \u201cWhat does your company do?\u201d<\/p>\n\n\n\n

\u201cWe\u2019re a software innovation lab,\u201d is our reply. What follows is either a wisecrack involving some combination of lab coats, petri dishes and Bunsen burners, or a blank, perplexed stare.<\/p>\n\n\n\n

\u201cA what-now?\u201d<\/p>\n\n\n\n

It\u2019s tempting to just call ourselves a web development shop, but that doesn\u2019t begin to describe our capabilities. Our clients often look to us for product development, or even business development, like they would a\u00a0skunk works\u00a0or an innovation center.\u00a0We help our clients create solutions to specific market needs.<\/em><\/p>\n\n\n\n

We realize Software Innovation Lab is not a commonly used term, but the way we operate is like a true lab in both spirit and function.\u00a0<\/strong>It\u2019s really the most apt description of what we do: apply the scientific method to create\u00a0innovative digital products\u00a0that provide superior user experiences. Those digital products solve clients\u2019 problems, leverage new market opportunities, and even build new businesses.<\/p>\n\n\n\n

There wasn\u2019t really a good term to describe what we do, and more importantly how we do it, so we started using Software Innovation Lab. To best understand our approach, it helps to break the term into its three parts.<\/p>\n\n\n\n

Software<\/h4>\n\n\n\n

In 2011, Marc Andreessen famously wrote that \u201csoftware is eating the world.\u201d What it means is that every company is essentially a software company.<\/p>\n\n\n\n

Or at least they should be.<\/p>\n\n\n\n

People are experiencing the world through digital platforms, websites, and applications. Computers and more importantly mobile devices are giving people access to media, information and experiences at unprecedented levels and in exciting new ways.<\/p>\n\n\n\n

It\u2019s not just limited to computers, tablets, and phones. The\u00a0Internet of Things\u00a0(IoT) trend has opened a new world of digitally driven experiences.<\/p>\n\n\n\n

Window blinds automatically open and close based on the position of the sun. Thermostats adjust the temperature according to who\u2019s home. Refrigerators, ovens, and other products once considered low-tech (internet-connected crock pots are a thing now) offer seamless, digitally connected experiences.<\/p>\n\n\n\n

Of course, software has also had a dramatic effect on how people buy products and services. <\/strong>Almost without exception, the customer journey involves several digital touchpoints. Often, the customer journey takes place entirely within the digital realm. Sometimes, the digital experience is the product.<\/p>\n\n\n\n

So to put it mildly, software is really important to how customers view, experience, and perceive products, brands and companies. And that\u2019s not just true of young industries born in the digital age. Even century-old industries are being driven by the demand for digital experiences.<\/p>\n\n\n\n

Prior to 2010, getting a taxi was a profoundly analog (not to mention frustrating and inefficient) process. Now it\u2019s sublimely and irreversibly digital.<\/p>\n\n\n\n

So the need for software has never been greater, and every year, the bar keeps getting raised. Users expect more than just online versions of catalogs and brochures. They want experiences that not only meet their needs, but actually anticipate them, and in ways that are engaging, simple, and even fun.<\/p>\n\n\n\n

To put it plainly, a company\u2019s digital platforms need to be, well, innovative.<\/p>\n\n\n\n

Innovation<\/h4>\n\n\n\n

Many companies\u2019 touch points aren\u2019t much more than conventional, analog channels like brochures and catalogs, and largely static web sites that do little more than display information for users (or customers) to consume. They miss the opportunities digital platforms provide to transform the user experience and make it better than they ever thought possible.<\/p>\n\n\n\n

The \u2018Innovation\u2019 part of our approach means creating applications \u2014 not just static sites \u2014 that offer unique customer experiences that add value to the buyer journey, transform the way people interact with the company, allow them to do something they simply couldn\u2019t before.<\/p>\n\n\n\n

Mercedes-Benz USA CEO Steve Cannon has been quoted as saying,\u00a0\u201cCustomer Experience is the new marketing.\u201d\u00a0Customers, he clarified, have the unfettered ability to share their experiences \u2014 positive or negative \u2014 with the world. Offering a particularly delightful experience that is organically shared by customers is one of the most effective marketing strategies a company can hope for.<\/p>\n\n\n\n

With digital products, the user experience is doubly important. In his 2016 talk,\u00a0\u201cCustomer Experience is the Product,\u201d\u00a0product design executive Peter Merholz discussed why the experience is so important. At every stage of its development, a digital product needs to be designed to meet a customer need or solve a problem, lest it be ignored or even publicly excoriated by customers.<\/p>\n\n\n\n

Is customer experience marketing, or is it the product? We believe both to be true, because we\u2019ve seen companies gain a competitive advantage through a superior customer experience. In fact, we\u2019ve made it happen.<\/p>\n\n\n\n

Learn More:  UI UX Design<\/a><\/p>\n\n\n\n

Huddle<\/a>, a digital ticketing startup, overtook a competitor with a two-year head start because of a better user experience. Multi-family real estate company Gables Residential saved over $1 million in advertising costs by streamlining customers\u2019 digital journeys and integrating it with their interactions with leasing agents.<\/p>\n\n\n\n

Creating superior customer experiences requires innovation, and that starts with understanding. <\/strong>We take care to understand not just what our clients want to accomplish, but why. What is the long-term vision? What is the problem the application will be designed to solve? Just as important is understanding the customer, or user, and all the possible ways they will interact with the application.<\/p>\n\n\n\n

By taking this disciplined approach, we can then think differently and take the full customer journey into account. We can then think through new, unexpected ways the customer can use the application, or how an old process can be improved, or how a digital product can be fully optimized to meet and exceed user expectations.<\/p>\n\n\n\n

In other words, create something that just works. Seamlessly. Intuitively. Simply.<\/p>\n\n\n\n

But new apps and better digital products and experiences are just the beginning. Whole new opportunities, new business models, and even new industries are being created. Companies are creating and delivering customer value, giving them new ways to work, communicate, share, learn, be entertained, and, yes, shop, which simply weren\u2019t possible just a few years ago.<\/p>\n\n\n\n

What we do is more than build digital experiences and products. We help companies launch new businesses. That kind of innovation doesn\u2019t just happen. We don\u2019t randomly throw ideas around while playing foosball and drinking highly caffeinated coffee. There is a process involved.<\/p>\n\n\n\n

Lab<\/h4>\n\n\n\n

The name Digital Scientists is more than just a catchy moniker. We chose it because our approach is grounded in the scientific method.<\/p>\n\n\n\n

When biologists, chemists, geologists and other \u201creal\u201d scientists work, they observe, measure and experiment. They formulate hypotheses, test, and modify them until they have a working theory.<\/p>\n\n\n\n

We approach the challenges our clients present to us in exactly the same way. Starting with a deep understanding of the client\u2019s plans, the landscape, and the user (as discussed above), we hypothesize, experiment and analyze to define, launch and enhance software products.<\/p>\n\n\n\n

Sometimes that means using existing solutions that we already know will work and modifying them to meet a specific need. Other times, it involves developing a completely new approach that\u2019s never been done before.<\/p>\n\n\n\n

Either way, the results are never plug-and-play, one-size-fits-all solutions. We approach every project as an opportunity to solve a problem in a new way. The only way that can happen is through a scientific process.<\/p>\n\n\n\n

A lab is not a place. It\u2019s not a spotless room with white tile floors, beakers and microscopes. A lab is a team of people.<\/strong><\/p>\n\n\n\n

In the traditional sense, it might be chemists and biologists. In our case, the lab is made up of designers and developers, collaborating with our clients to use software in innovative ways to create digital products that solve real problems.<\/p>\n\n\n\n

Innovating the Customer Experience<\/h4>\n\n\n\n

The digital world is in a state of constant change. It\u2019s evolving, growing, mutating.<\/p>\n\n\n\n

At the center of it all is the customer experience, and the need for companies to continually find new and better ways to engage with their audiences. To improve and simplify the customer journey. Or to invent a completely new experience for customers.<\/p>\n\n\n\n

\n

The only way to survive in a world of constant movement is to experiment, learn and innovate to find new solutions to new problems.<\/strong><\/p>\n<\/blockquote>\n\n\n\n

So when you see any of us out at parties or events, and we start to explain that we\u2019re a Software Innovation Lab, you know we don\u2019t use that term because it sounds cool and edgy (although admittedly it does), but because it reflects our approach to serving our clients.<\/p>\n\n\n\n

You can still crack wise about lab coats and Bunsen burners; we have a good sense of humor.<\/p>\n\n\n\n

Just don\u2019t call us a marketing agency or a \u201cweb development shop.\u201d<\/p>\n\n\n\n

In need of a Software Innovation Lab?  Let’s talk<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s tempting to just call ourselves a web development shop, but that doesn\u2019t begin to describe our capabilities. 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