{"id":2510,"date":"2019-01-31T17:00:09","date_gmt":"2019-01-31T17:00:09","guid":{"rendered":"http:\/\/digitalscientists.com\/?p=2510"},"modified":"2023-01-25T11:07:03","modified_gmt":"2023-01-25T11:07:03","slug":"user-analytics-understanding-the-entire-experience","status":"publish","type":"post","link":"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/","title":{"rendered":"User analytics: understanding the entire experience"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u201cYou ask a lot of questions.\u201d<\/h2>\n\n\n\n<p>That\u2019s what we heard recently from a caller trying to sell us something. The call ended with them hanging up on us (Ha!) and we thought, \u201cHmm, who wouldn\u2019t want to work with someone who asks questions and is curious?\u201d Not us.&nbsp;<\/p>\n\n\n\n<p>One of the great things about working with our team is that they are always inquisitive, and always asking questions. We regularly host \u201cLunch \u2018N Learns\u201d to share information and new techniques. Just yesterday, one of our developers gave the team an update on user analytics and some of his recent learnings with a client\u2019s product, and we thought we\u2019d share. We\u2019re nice like that.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is User Analytics?<\/h3>\n\n\n\n<p>User analytics tells the story of how a user interacts with your product and informs decision-makers by surfacing deeper insights and revealing the full picture of a user\u2019s behavior. What it doesn\u2019t do is report on the number of bugs or errors the app has or focus on stats common in business analytics. Think of this in terms of how the user navigates through the app.\u00a0<\/p>\n\n\n<div class=\"wp-block-image is-style-m24\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2020\/10\/ds_user_analytics.jpg\" alt=\"Example garnering user analytics data\" class=\"wp-image-2889\" width=\"356\" height=\"249\"\/><\/figure><\/div>\n\n\n<p>By capturing and analyzing the user data, product teams are able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand user behaviors \u2013 where do they come from, what features do they use, why do they come back and more importantly, why do they drop off?<\/li>\n\n\n\n<li>Track the impact of new releases and experiments<\/li>\n\n\n\n<li>Help teams build products users love<\/li>\n<\/ul>\n\n\n\n<p>With the data and insights collected, design, development and marketing teams are able to ask increasingly important and in-depth questions and learn more about the user\u2019s journey, ultimately leading to a better product and user experience. (And don\u2019t we all want that!)<\/p>\n\n\n\n<p>Up until recently, little has been done with this data except use it to address user complaints or to provide incremental improvements to the user experience. Data should be used to inform decisions and support customer growth efforts to create engaging, personalized user experiences that will keep users in the app for as long as possible.&nbsp;The more friction a customer experiences on the website or when placing an order, the more likely the customer is to go to a competitor\u2019s site. Applying user analytics can increase the chances of success and keep the customer from roaming.&nbsp;<\/p>\n\n\n\n<p>For example, high bounce rates could signify users are being frustrated by the initial screens they see. Being able to pinpoint just what these issues are (and when they happen) would certainly be helpful in retaining users. It reveals vital information that ranges from session time to bounce rates as well as geo-location factors and the specific activities that your users did while in the app.&nbsp;<\/p>\n\n\n\n<p>While we agree that the analytics are helpful and necessary, when do you introduce them? We believe that this process should be implemented early in the MVP process, even if it\u2019s only a few metrics. The earlier the better\u2026this helps define the roadmap and the end goals, not only for the designers and developers but for the client as well. If these goals are not outlined in advance, make it a priority to work with the client to nail these down. It just makes sense.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"547\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2020\/10\/ds_einstein_quote.png\" alt=\"Albert Einstein relating to user analytics\" class=\"wp-image-2890\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2020\/10\/ds_einstein_quote.png 768w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2020\/10\/ds_einstein_quote-300x214.png 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2020\/10\/ds_einstein_quote-524x373.png 524w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>One thing we learned early on in our discussions with clients is that they would love to add as many data points as possible into the dashboard. \u201cCapture it all\u201d was a common mantra \u2013 the more the better. In reality, while it\u2019s always good to capture metrics, sometimes \u201cless is more\u201d and just because you can capture it, doesn\u2019t necessarily mean you should, especially all at once. Too many metrics in the beginning can become confusing and can distract from and water down the end goal. Educating the client on what metrics make the most sense is always a tricky line to walk, but a worthwhile one nonetheless.&nbsp;<\/p>\n\n\n\n<p>There are many different user analytics systems out there \u2013 we\u2019ve researched most of them and worked with many. Sometimes it comes down to developer choice or the specific goals funnel the solutions down to a few. Other times the client expects to use a specific system because it\u2019s what they are familiar with. While we are flexible in our approach, we do have our favorites of course but are not tied to one specific brand. It is determined by the end goal, the resources available, the budget and any time constraints.<\/p>\n\n\n\n<p>With that in mind, there are two key elements of analytics that should always be defined and tracked: the \u201cCritical Event\u201d and the \u201cAverage Usage Interval\u201d. &nbsp;According to&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/amplitude.com\/\" target=\"_blank\">Amplitude<\/a>&nbsp;(a first-in-class analytics platform), these are defined as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Critical Event:<\/strong>&nbsp;An action that users take with-in your product that aligns closely with your core value proposition. This may be an in-app purchase, membership subscription, or other key action.*<\/li>\n\n\n\n<li><strong>Average Usage Interval:<\/strong>&nbsp;The frequency (daily, weekly, monthly, etc.) with which you expect people to use your product. This can be estimated at first, but proper analytics implementations will measure and surface this number over time.<\/li>\n<\/ul>\n\n\n\n<p>The Critical Event and Average Usage Interval form the cornerstone of any user analytics implementation. Other measurements like user retention, Critical Event funnel progression, and user life-cycles rely on these two primary metrics. Such secondary metrics and measurement can be extremely helpful in decision making, but a house is only as solid as its foundation. Woah, wise words from our development team.<\/p>\n\n\n\n<p>And lastly, stop measuring&nbsp;<strong>Daily Active Users (DAU)**<\/strong>. It\u2019s a vanity metric and, while it may look great when a million people land on your product, it cannot inform you of trends when those users stop coming back.<\/p>\n\n\n\n<p>In summary, incorporating user analytics is good practice and provides a useful barometer for gauging the success of the app. Adding metrics early is key and keeping the number of metrics to a realistic number makes the data more digestible and focused. In today\u2019s competitive environment, understanding the user\u2019s journey is essential. A good experience keeps the customers coming back.<\/p>\n\n\n\n<p>We\u2019d love to chat with you about your experiences with user analytics.&nbsp;<a href=\"https:\/\/digitalscientists.com\/contact\/\">Contact us today.<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<h6 class=\"wp-block-heading\">Credit where credit is due. Thanks to Amplitude for their great blog posts:<\/h6>\n\n\n\n<h6 class=\"wp-block-heading\">*<a href=\"https:\/\/amplitude.com\/blog\/user-retention-app-critical-event\" target=\"_blank\" rel=\"noreferrer noopener\">USER RETENTION DEPENDS ON YOUR APP\u2019S CRITICAL EVENT<\/a><\/h6>\n\n\n\n<h6 class=\"wp-block-heading\">**<a rel=\"noreferrer noopener\" href=\"https:\/\/amplitude.com\/blog\/measuring-active-users\" target=\"_blank\">YOU\u2019RE MEASURING DAILY ACTIVE USERS WRONG<\/a><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>One of the great things about working with our team is that they are always inquisitive, and always asking questions. <\/p>\n","protected":false},"author":9,"featured_media":2889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[42,48],"tags":[],"coauthors":[37],"class_list":["post-2510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archived","category-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>User analytics: understanding the entire experience - Digital Scientists<\/title>\n<meta name=\"description\" content=\"User analytics tells the story of how a user interacts with your product. Teams learn more about the user\u2019s journey, leading to a better product and user experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User analytics: understanding the entire experience - Digital Scientists\" \/>\n<meta property=\"og:description\" content=\"User analytics tells the story of how a user interacts with your product. Teams learn more about the user\u2019s journey, leading to a better product and user experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Scientists\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-31T17:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-25T11:07:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2020\/10\/ds_user_analytics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"678\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bob Klein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bob Klein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/\"},\"author\":{\"name\":\"Bob Klein\",\"@id\":\"https:\/\/digitalscientists.com\/#\/schema\/person\/7f83a66d7354e40f9c9ac5c77962752e\"},\"headline\":\"User analytics: understanding the entire experience\",\"datePublished\":\"2019-01-31T17:00:09+00:00\",\"dateModified\":\"2023-01-25T11:07:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/\"},\"wordCount\":1069,\"publisher\":{\"@id\":\"https:\/\/digitalscientists.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2020\/10\/ds_user_analytics.jpg\",\"articleSection\":[\"archived\",\"design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/\",\"url\":\"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/\",\"name\":\"User analytics: understanding the entire experience - Digital Scientists\",\"isPartOf\":{\"@id\":\"https:\/\/digitalscientists.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2020\/10\/ds_user_analytics.jpg\",\"datePublished\":\"2019-01-31T17:00:09+00:00\",\"dateModified\":\"2023-01-25T11:07:03+00:00\",\"description\":\"User analytics tells the story of how a user interacts with your product. Teams learn more about the user\u2019s journey, leading to a better product and user experience.\",\"breadcrumb\":{\"@id\":\"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/#primaryimage\",\"url\":\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2020\/10\/ds_user_analytics.jpg\",\"contentUrl\":\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2020\/10\/ds_user_analytics.jpg\",\"width\":1024,\"height\":678,\"caption\":\"user_analytics\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/digitalscientists.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"User analytics: understanding the entire experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/digitalscientists.com\/#website\",\"url\":\"https:\/\/digitalscientists.com\/\",\"name\":\"Digital Scientists\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/digitalscientists.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/digitalscientists.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/digitalscientists.com\/#organization\",\"name\":\"Digital Scientists\",\"url\":\"https:\/\/digitalscientists.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/digitalscientists.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2022\/11\/header-logo-light.svg\",\"contentUrl\":\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2022\/11\/header-logo-light.svg\",\"width\":165,\"height\":48,\"caption\":\"Digital Scientists\"},\"image\":{\"@id\":\"https:\/\/digitalscientists.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/digitalscientists.com\/#\/schema\/person\/7f83a66d7354e40f9c9ac5c77962752e\",\"name\":\"Bob Klein\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/roberthaywardklein\/\"],\"url\":\"https:\/\/digitalscientists.com\/blog\/author\/bobklein\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"User analytics: understanding the entire experience - Digital Scientists","description":"User analytics tells the story of how a user interacts with your product. Teams learn more about the user\u2019s journey, leading to a better product and user experience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/","og_locale":"en_US","og_type":"article","og_title":"User analytics: understanding the entire experience - Digital Scientists","og_description":"User analytics tells the story of how a user interacts with your product. Teams learn more about the user\u2019s journey, leading to a better product and user experience.","og_url":"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/","og_site_name":"Digital Scientists","article_published_time":"2019-01-31T17:00:09+00:00","article_modified_time":"2023-01-25T11:07:03+00:00","og_image":[{"width":1024,"height":678,"url":"https:\/\/digitalscientists.com\/wp-content\/uploads\/2020\/10\/ds_user_analytics.jpg","type":"image\/jpeg"}],"author":"Bob Klein","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bob Klein","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/#article","isPartOf":{"@id":"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/"},"author":{"name":"Bob Klein","@id":"https:\/\/digitalscientists.com\/#\/schema\/person\/7f83a66d7354e40f9c9ac5c77962752e"},"headline":"User analytics: understanding the entire experience","datePublished":"2019-01-31T17:00:09+00:00","dateModified":"2023-01-25T11:07:03+00:00","mainEntityOfPage":{"@id":"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/"},"wordCount":1069,"publisher":{"@id":"https:\/\/digitalscientists.com\/#organization"},"image":{"@id":"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/digitalscientists.com\/wp-content\/uploads\/2020\/10\/ds_user_analytics.jpg","articleSection":["archived","design"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/","url":"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/","name":"User analytics: understanding the entire experience - Digital Scientists","isPartOf":{"@id":"https:\/\/digitalscientists.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/#primaryimage"},"image":{"@id":"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/digitalscientists.com\/wp-content\/uploads\/2020\/10\/ds_user_analytics.jpg","datePublished":"2019-01-31T17:00:09+00:00","dateModified":"2023-01-25T11:07:03+00:00","description":"User analytics tells the story of how a user interacts with your product. Teams learn more about the user\u2019s journey, leading to a better product and user experience.","breadcrumb":{"@id":"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/#primaryimage","url":"https:\/\/digitalscientists.com\/wp-content\/uploads\/2020\/10\/ds_user_analytics.jpg","contentUrl":"https:\/\/digitalscientists.com\/wp-content\/uploads\/2020\/10\/ds_user_analytics.jpg","width":1024,"height":678,"caption":"user_analytics"},{"@type":"BreadcrumbList","@id":"https:\/\/digitalscientists.com\/blog\/user-analytics-understanding-the-entire-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/digitalscientists.com\/"},{"@type":"ListItem","position":2,"name":"User analytics: understanding the entire experience"}]},{"@type":"WebSite","@id":"https:\/\/digitalscientists.com\/#website","url":"https:\/\/digitalscientists.com\/","name":"Digital Scientists","description":"","publisher":{"@id":"https:\/\/digitalscientists.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digitalscientists.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/digitalscientists.com\/#organization","name":"Digital Scientists","url":"https:\/\/digitalscientists.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digitalscientists.com\/#\/schema\/logo\/image\/","url":"https:\/\/digitalscientists.com\/wp-content\/uploads\/2022\/11\/header-logo-light.svg","contentUrl":"https:\/\/digitalscientists.com\/wp-content\/uploads\/2022\/11\/header-logo-light.svg","width":165,"height":48,"caption":"Digital Scientists"},"image":{"@id":"https:\/\/digitalscientists.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/digitalscientists.com\/#\/schema\/person\/7f83a66d7354e40f9c9ac5c77962752e","name":"Bob Klein","sameAs":["https:\/\/www.linkedin.com\/in\/roberthaywardklein\/"],"url":"https:\/\/digitalscientists.com\/blog\/author\/bobklein\/"}]}},"ticketed":false,"_links":{"self":[{"href":"https:\/\/digitalscientists.com\/wp-json\/wp\/v2\/posts\/2510"}],"collection":[{"href":"https:\/\/digitalscientists.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalscientists.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalscientists.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalscientists.com\/wp-json\/wp\/v2\/comments?post=2510"}],"version-history":[{"count":0,"href":"https:\/\/digitalscientists.com\/wp-json\/wp\/v2\/posts\/2510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalscientists.com\/wp-json\/wp\/v2\/media\/2889"}],"wp:attachment":[{"href":"https:\/\/digitalscientists.com\/wp-json\/wp\/v2\/media?parent=2510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalscientists.com\/wp-json\/wp\/v2\/categories?post=2510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalscientists.com\/wp-json\/wp\/v2\/tags?post=2510"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/digitalscientists.com\/wp-json\/wp\/v2\/coauthors?post=2510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}