{"id":21747,"date":"2024-07-18T16:48:18","date_gmt":"2024-07-18T16:48:18","guid":{"rendered":"https:\/\/digitalscientists.com\/?post_type=case-studies&#038;p=21747"},"modified":"2024-08-01T13:59:38","modified_gmt":"2024-08-01T13:59:38","slug":"mckesson-3pl","status":"publish","type":"case-studies","link":"https:\/\/digitalscientists.com\/case-studies\/mckesson-3pl\/","title":{"rendered":"McKesson"},"content":{"rendered":"\n\n<!-- Block Settings -->\n\n    <section id=\"case-study-header-block_2063a8702a281a67fad10cac7d000e7a\"\n             class=\" guttenberg-block case-study-header alignfull image-right-cut-of\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"case-study-header__container no-bot-indent \">\n                            <a style=\"color: #666666\" class=\"case-study-header__back-btn\" href=\"https:\/\/digitalscientists.com\/?page_id=11298\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/themes\/digital-scientists\/src\/assets\/icons\/grey-arrow-left.svg\" alt=\"arrow left\" \/>\n                    <span>OUR CASE STUDIES<\/span>\n                <\/a>\n                        <div class=\"case-study-header__content-wrapper\">\n                <div class=\"case-study-header__content with-media\">\n\n                    <h2 class=\"case-study-header__label\" style=\"color:#304fff\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        McKesson                    <\/h2>\n\n                                            <div class=\"case-study-header__title section-title-h1-small\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                            <h1>New client portal shifts transactional relationships to partnerships<\/h1>\n                        <\/div>\n                    \n                    \n                                            <div class=\"case-study-header__text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                            <p>healthcare, user research, user experience, product design + development<\/p>\n                        <\/div>\n                    \n                    \n                <\/div>\n\n                                    <div class=\"case-study-header__media \" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                                    <div class=\"case-study-header__image-wrap\">\n                                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2024\/06\/image-18.png\" alt=\"\" \/>\n                                                            <\/div>\n                                            <\/div>\n                            <\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_8fd746cca39f339d8e180626fa6d1b1e {\n            height: 190px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_8fd746cca39f339d8e180626fa6d1b1e {\n                height: 150px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_8fd746cca39f339d8e180626fa6d1b1e {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_8fd746cca39f339d8e180626fa6d1b1e\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-option-default\">overview<\/h5>\n\n\n\n<h3 class=\"wp-block-heading has-option-default\">Our Fortune Top 20 client, specializing in third-party logistics for pharmaceuticals, uses a complex SAP-based client portal that often confuses users due to its multi-step data export process.<\/h3>\n\n\n\n<p class=\"has-option-default\">This has overwhelmed their client services teams with Salesforce tickets from clients needing timely data access, and restricted program managers to transactional relationships, hindering proactive client engagements. Feedback from client surveys and Net Promoter Scores indicates dissatisfaction with the portal&#8217;s usability, reporting, and communication methods. The company acknowledges these issues and aims to enhance efficiency and client relationships.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h5 class=\"wp-block-heading has-option-default\">industries<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pharmaceutical<\/li>\n\n\n\n<li>3rd Party Logistics<\/li>\n\n\n\n<li>Med Tech<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h5 class=\"wp-block-heading has-option-default\">services<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product blueprint<\/li>\n\n\n\n<li>Research<\/li>\n\n\n\n<li>UX Design &amp; Prototyping<\/li>\n\n\n\n<li>Usability testing<\/li>\n\n\n\n<li>Competitive market analysis<\/li>\n\n\n\n<li>Capability differentiation<\/li>\n\n\n\n<li>Product roadmapping<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_8cc20ead4d0fb0f2b61fc12a268ae53d {\n            height: 200px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_8cc20ead4d0fb0f2b61fc12a268ae53d {\n                height: 150px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_8cc20ead4d0fb0f2b61fc12a268ae53d {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_8cc20ead4d0fb0f2b61fc12a268ae53d\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_8cc20ead4d0fb0f2b61fc12a268ae53d {\n            height: 200px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_8cc20ead4d0fb0f2b61fc12a268ae53d {\n                height: 150px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_8cc20ead4d0fb0f2b61fc12a268ae53d {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_8cc20ead4d0fb0f2b61fc12a268ae53d\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h5 class=\"wp-block-heading has-option-default\">the vision<\/h5>\n\n\n\n<h2 class=\"wp-block-heading has-option-default\">To create an opportunity to shift client focus from a <mark style=\"background-color:rgba(0, 0, 0, 0);color:#304fff\" class=\"has-inline-color\">transactional to a partnership relationship<\/mark> that unlocks client value beyond 3PL services.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_afb039066725b98294d57976d4d7db63 {\n            height: 60px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_afb039066725b98294d57976d4d7db63 {\n                height: 40px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_afb039066725b98294d57976d4d7db63 {\n                height: 40px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_afb039066725b98294d57976d4d7db63\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"media-full-width-block_9a9e15941b7a768de8fe847c1d203133\"\n             class=\" no-top-indent guttenberg-block media-full-width alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"media-full-width__container\">\n            <div class=\"media-full-width__media\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"media-full-width__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2024\/06\/Group-11998.png\" alt=\"\" \/>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_3888db256f3c4cc6b5de5da21596b6e5\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 1px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-option-default\">The challenge<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Simplistic SAP interface in the client portal uses a bottom-up approach for data access, involving multi-step raw data exports that confuse users.<\/li>\n\n\n\n<li>Client services teams are overwhelmed by Salesforce tickets from clients needing timely data access.<\/li>\n\n\n\n<li>Program managers are limited to transactional relationships, reducing chances for proactive, consultative engagement.<\/li>\n\n\n\n<li>Client dissatisfaction is clear from surveys and Net Promoter Scores (NPS), highlighting issues with the portal experience, confusing reports, and disjointed communication.<\/li>\n\n\n\n<li>Recognition of these issues necessitates decisive action for improvement.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-option-default\">Impact<\/h2>\n\n\n\n<h4 class=\"wp-block-heading has-option-default\">The 3PL business underwent a transformation, shifting focus from reactive issue resolution to a proactive, automated, and self-service-oriented approach centered on building client trust.<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduce client ticket volume, increase NPS scores, streamline internal tasks, and boost sales conversion rates with an advanced client portal.<\/li>\n\n\n\n<li>Enhance program managers&#8217; visibility through the next-gen portal with account health KPI tracking and efficient two-way communication.<\/li>\n\n\n\n<li>Empower program managers to maintain proactive, consultative relationships with clients.<\/li>\n\n\n\n<li>Benefit other client service teams with customizable dashboards, user-friendly data paths, and centralized data management in the new portal.<\/li>\n\n\n\n<li>Provide clients intuitive self-service access to order and financial information, reducing the need for tickets or emails.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_5cf8762b17c6a7f6323e0302599b04b9 {\n            height: 110px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_5cf8762b17c6a7f6323e0302599b04b9 {\n                height: 90px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_5cf8762b17c6a7f6323e0302599b04b9 {\n                height: 90px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_5cf8762b17c6a7f6323e0302599b04b9\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"media-full-width-block_57cb79755ce5c412de1f443c0f9e8b8a\"\n             class=\" no-top-indent no-bot-indent guttenberg-block media-full-width alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"media-full-width__container\">\n            <div class=\"media-full-width__media\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"media-full-width__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2024\/06\/Firefly-Pharmaceutical-warehouse-with-many-stocked-shelves-and-a-person-walking-away-from-the-camera-1.jpg\" alt=\"\" \/>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_9b2ac3b171ac4df873f2118f9814e938 {\n            height: 370px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_9b2ac3b171ac4df873f2118f9814e938 {\n                height: 200px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_9b2ac3b171ac4df873f2118f9814e938 {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_9b2ac3b171ac4df873f2118f9814e938\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_3888db256f3c4cc6b5de5da21596b6e5\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 1px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-option-default\">What we did<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-option-default\">Facilitating stakeholder alignment through workshops and interviews<\/h3>\n\n\n\n<p class=\"has-option-default\">Starting with a stakeholder alignment workshop, we documented the team&#8217;s vision, goals and objectives. We also aligned on the scope to keep us on track with this aggressive 4 month project. Coming out of the workshop, we immediately got to work by listening to their users. In total, we interviewed 25 internal and client users and ran two team ideation sessions.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_f8bc79ef8c7beee220ab59aeac52680d {\n            height: 40px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_f8bc79ef8c7beee220ab59aeac52680d {\n                height: 40px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_f8bc79ef8c7beee220ab59aeac52680d {\n                height: 40px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_f8bc79ef8c7beee220ab59aeac52680d\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n\n            <style>\n            @media (min-width: 782px) {\n\n                .floating-image {\n                    position: relative;\n                }\n\n                .floating-image img {\n                    border-radius: 20px;\n                }\n\n                #floating-image-block_0115d7744c4d4727acf1aa29bf6907f4 {\n                                    }\n            }\n\n            @media (max-width: 782px) {\n                #floating-image-block_0115d7744c4d4727acf1aa29bf6907f4 {\n                    max-width: 100% !important;\n                                    text-align: center;\n                }\n            }\n        <\/style>\n\n    <div id=\"floating-image-block_0115d7744c4d4727acf1aa29bf6907f4\" class=\"guttenberg-block floating-image\" data-inview=\"false\" data-aos=\"fade\" data-aos-duration=\"1000\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"615\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2024\/06\/123123.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2024\/06\/123123.png 1290w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2024\/06\/123123-300x143.png 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2024\/06\/123123-1024x488.png 1024w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2024\/06\/123123-768x366.png 768w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2024\/06\/123123-782x373.png 782w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/>    <\/div>\n    \n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_705be78ad494ce4d3b1df419959aaad0 {\n            height: 350px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_705be78ad494ce4d3b1df419959aaad0 {\n                height: 200px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_705be78ad494ce4d3b1df419959aaad0 {\n                height: 150px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_705be78ad494ce4d3b1df419959aaad0\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-option-default\">Insight driven design process<\/h3>\n\n\n\n<p class=\"has-option-default\">Coming out of the research, we had clearly identified opportunities straight from the user&#8217;s voice to direct our design effort. The primary next-gen client opportunities we prioritized included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>data investigation<\/li>\n\n\n\n<li>two-way communication<\/li>\n\n\n\n<li>and client self-service<\/li>\n<\/ul>\n\n\n\n<p class=\"has-option-default\">We iterated weekly on the design, going from an outlined information architecture, to wireframes, visual design and ending with 5 clickable prototypes that gave a realistic view to the functionality and value the 3PL next-gen client portal would offer.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_f8bc79ef8c7beee220ab59aeac52680d {\n            height: 40px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_f8bc79ef8c7beee220ab59aeac52680d {\n                height: 40px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_f8bc79ef8c7beee220ab59aeac52680d {\n                height: 40px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_f8bc79ef8c7beee220ab59aeac52680d\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"media-full-width-block_99e53df3dbb999f4ce4a990545474cc0\"\n             class=\" no-top-indent no-bot-indent guttenberg-block media-full-width alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"media-full-width__container\">\n            <div class=\"media-full-width__media\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"media-full-width__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2024\/06\/Group-3.png\" alt=\"\" \/>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_09dc3aa5fa69901ddfc00125ff378d68 {\n            height: 350px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_09dc3aa5fa69901ddfc00125ff378d68 {\n                height: 200px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_09dc3aa5fa69901ddfc00125ff378d68 {\n                height: 200px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_09dc3aa5fa69901ddfc00125ff378d68\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-option-default\">Validate through usability testing<\/h3>\n\n\n\n<p class=\"has-option-default\">We completed our design phase with another round of user feedback by running five different usability tests across two different persona groups to receive critical feedback before moving into the solution architecture and development planning phase.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_ee548361a95bea1e8588ae95f62d3fe2 {\n            height: 20px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_ee548361a95bea1e8588ae95f62d3fe2 {\n                height: 20px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_ee548361a95bea1e8588ae95f62d3fe2 {\n                height: 20px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_ee548361a95bea1e8588ae95f62d3fe2\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"media-full-width-block_f9da0f0968ac6520e1d5498679f16cbf\"\n             class=\" no-top-indent no-bot-indent guttenberg-block media-full-width alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"media-full-width__container\">\n            <div class=\"media-full-width__media\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"media-full-width__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2024\/06\/Group-11999.png\" alt=\"\" \/>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_899d16ec999bd96b9e0e96a49fd07ed2 {\n            height: 330px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_899d16ec999bd96b9e0e96a49fd07ed2 {\n                height: 200px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_899d16ec999bd96b9e0e96a49fd07ed2 {\n                height: 200px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_899d16ec999bd96b9e0e96a49fd07ed2\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-option-default\">Product requirements &amp; Solution Architecture<\/h3>\n\n\n\n<p class=\"has-option-default\">Product requirements, solution architecture and development planning completed our product blueprint, as we aligned the technical team on the high level functionality and necessary technology to be in place to support this new client experience.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_47c7caa8f09d60d9a41530f38d82902d {\n            height: 40px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_47c7caa8f09d60d9a41530f38d82902d {\n                height: 30px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_47c7caa8f09d60d9a41530f38d82902d {\n                height: 30px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_47c7caa8f09d60d9a41530f38d82902d\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n<figure class=\"wp-block-image size-full has-option-mb40\"><img loading=\"lazy\" decoding=\"async\" width=\"1094\" height=\"369\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2024\/06\/Group-189.png\" alt=\"\" class=\"wp-image-21800\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2024\/06\/Group-189.png 1094w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2024\/06\/Group-189-300x101.png 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2024\/06\/Group-189-1024x345.png 1024w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2024\/06\/Group-189-768x259.png 768w\" sizes=\"(max-width: 1094px) 100vw, 1094px\" \/><\/figure>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_6e93c436f795db731b3f92fe221ba131 {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_6e93c436f795db731b3f92fe221ba131 {\n                height: 110px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_6e93c436f795db731b3f92fe221ba131 {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_6e93c436f795db731b3f92fe221ba131\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_82acbba13d60f064d2e4a99ab268fa98 {\n            height: 100px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_82acbba13d60f064d2e4a99ab268fa98 {\n                height: 80px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_82acbba13d60f064d2e4a99ab268fa98 {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_82acbba13d60f064d2e4a99ab268fa98\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #f1f2ea; color: #333;\"\n         data-color=\"#333\" data-bg=\"#f1f2ea\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"case-study-features-block_a775c382d802a297c2d5309ce8ae1193\"\n             class=\" guttenberg-block case-study-features alignfull\"\n             style=\"background-color: #f1f2ea; color: #333;\"\n             data-color=\"#333\" data-bg=\"#f1f2ea\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"case-study-features__container page-container no-top-indent \">\n\n            <div class=\"case-study-features__content\">\n                \n                                    <div class=\"case-study-features__title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h2>Deliverables<\/h2>\n                    <\/div>\n                \n                            <\/div>\n\n            <div class=\"case-study-features__column\">\n                \n                                    <div class=\"case-study-features__col-list\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <ul>\n<li>Admin interface<\/li>\n<li>Client interface<\/li>\n<li>Alignment workshops &amp; outputs<\/li>\n<li>User interviews<\/li>\n<li>User journey definition<\/li>\n<li>User workflows &amp; journey maps<\/li>\n<li>Competitive analysis report<\/li>\n<li>Detailed user personas<\/li>\n<li>User research insights<\/li>\n<li>Insights &amp; findings report<\/li>\n<\/ul>\n                    <\/div>\n                            <\/div>\n\n            <div class=\"case-study-features__column\">\n                \n                                    <div class=\"case-study-features__col-list\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <ul>\n<li>Platform information architecture<\/li>\n<li>Wireframes<\/li>\n<li>Clickable prototypes<\/li>\n<li>Visual design &amp; prototype<\/li>\n<li>Usability research &amp; findings<\/li>\n<li>Product style guide<\/li>\n<li>Solution architecture<\/li>\n<li>User stories<\/li>\n<li>Future design iterations &amp; development<\/li>\n<li>Product blueprint<\/li>\n<\/ul>\n                    <\/div>\n                            <\/div>\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"next-page-block_d31a75091453a3f1e445c7510976b21c\"\n             class=\" guttenberg-block next-page alignfull\"\n             style=\"background-color: #304fff; color: #fff;\"\n             data-color=\"#fff\" data-bg=\"#304fff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"next-page__container\">\n\n                            <div class=\"next-page__label\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                    <h5>next case study<\/h5>\n                <\/div>\n            \n            <div class=\"next-page__content-wrap\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"next-page__title section-title\">\n                        <h1>Guardian<\/h1>\n                    <\/div>\n                \n                                    <a class=\"next-page__btn arrow-btn  arrow-btn--light\" href=\"#\" target=\"_self\">\n                        <span class=\"dec\"><\/span>\n                    <\/a>\n                            <\/div>\n\n            \n            \n                            <a class=\"next-page__additional-link\" style=\"color: #cbcbcb\"\n                   href=\"http:\/\/digitalscientists.com\/case-studies\/\"\n                   target=\"_self\"\n                   data-aos=\"fade\" data-aos-duration=\"1000\"\n                >\n                    view all                <\/a>\n            \n        <\/div>\n    <\/section>\n","protected":false},"featured_media":22235,"template":"","project_type":[19,92],"class_list":["post-21747","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","project_type-healthcare","project_type-logistics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>McKesson - Digital Scientists<\/title>\n<meta name=\"description\" content=\"&quot;Aligning stakeholders through workshops &amp; 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