{"id":2166,"date":"2020-09-15T22:08:24","date_gmt":"2020-09-15T22:08:24","guid":{"rendered":"http:\/\/digitalscientists.com\/?p=2166"},"modified":"2023-01-25T10:12:19","modified_gmt":"2023-01-25T10:12:19","slug":"apple-gets-personal","status":"publish","type":"post","link":"https:\/\/digitalscientists.com\/blog\/apple-gets-personal\/","title":{"rendered":"Apple gets personal"},"content":{"rendered":"\n<p>For those of you who didn\u2019t have time to stream today\u2019s Apple event, the hour-long infomercial focused primarily on Apple\u2019s heavy-handed push into healthcare and wellness.<\/p>\n\n\n\n<p>\u201cWe are clearly witnessing a deepening of human-computer integration,\u201d says Chief Solution Architect Josh Brown, at DS. \u201cAs Apple pushes deeper into the healthcare space with its apps and watches, we can expect to see more technology that will attempt to intercept and collect ultra-personal data under the guise of promoting self-awareness.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>As Apple pushes deeper into the healthcare space, we can expect to see more technology that will attempt to intercept and collect ultra-personal data.<\/p>\n<\/blockquote>\n\n\n\n<p>The interfaces are trying to replicate the gaming industry\u2019s marketing approach, by using achievement-focused&nbsp;behavioral modification. As a user engages in activities, they level-up in the same way they would level-up their character in a video game.&nbsp;In the tech world, grabbing and holding someone\u2019s attention is the end game.&nbsp;As wearable technology continues to shift and shape our thinking, we can expect that behavioral strategies we\u2019ve learned in the gaming industry will be mapped over and applied in real life with equal success \u2013 and a wealth of data. Of course, a perfect example of this is Fitbit.<\/p>\n\n\n\n<p>Granted, health-related data could present valuable information to millions of users as these technologies filter down to even low-end consumer devices. But the danger lies therein. If people begin to rely too heavily on these devices to gain health and performance insights, they may in effect lose the ability to detect their own body signals in the process. Of course, the elephant in the room is how can a user keep their personal health information private. But don\u2019t worry, Tim Cook is listening.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For those of you who didn\u2019t have time to stream today\u2019s Apple event, read on to gain insights from our team. <\/p>\n","protected":false},"author":9,"featured_media":2448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[45,43],"tags":[],"coauthors":[37],"class_list":["post-2166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development","category-product"],"acf":[],"yoast_head":"<!-- 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