{"id":2115,"date":"2020-12-30T21:32:19","date_gmt":"2020-12-30T21:32:19","guid":{"rendered":"http:\/\/digitalscientists.com\/?post_type=case_studies&#038;p=2115"},"modified":"2024-06-13T07:48:05","modified_gmt":"2024-06-13T07:48:05","slug":"mailchimps-creative-assistant","status":"publish","type":"case-studies","link":"https:\/\/digitalscientists.com\/case-studies\/mailchimps-creative-assistant\/","title":{"rendered":"Mailchimp&#8217;s Creative Assistant"},"content":{"rendered":"\n\n<!-- Block Settings -->\n\n    <section id=\"case-study-header-block_63d8fc77f9fa0\"\n             class=\" guttenberg-block case-study-header alignfull \"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"case-study-header__container no-bot-indent \">\n                            <a style=\"color: #666666\" class=\"case-study-header__back-btn\" href=\"https:\/\/digitalscientists.com\/?page_id=11298\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/themes\/digital-scientists\/src\/assets\/icons\/grey-arrow-left.svg\" alt=\"arrow left\" \/>\n                    <span>OUR CASE STUDIES<\/span>\n                <\/a>\n                        <div class=\"case-study-header__content-wrapper\">\n                <div class=\"case-study-header__content \">\n\n                    <h2 class=\"case-study-header__label\" style=\"color:#304fff\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        Mailchimp&#8217;s Creative Assistant                    <\/h2>\n\n                                            <div class=\"case-study-header__title section-title-h1-small\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                            <h1 class=\"h2\" data-inview=\"true\">AI-driven custom designs with the click of a button.<\/h1>\n                        <\/div>\n                    \n                    \n                    \n                                            <div class=\"case-study-header__categories\" data-aos=\"fade\" data-aos-duration=\"1000\">\n\n                            AI, UX\/UI                        <\/div>\n                    \n                <\/div>\n\n                            <\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_63e3efc5610d7 {\n            height: 60px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_63e3efc5610d7 {\n                height: 60px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_63e3efc5610d7 {\n                height: 40px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_63e3efc5610d7\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"media-full-width-block_63e3ef48610d6\"\n             class=\" no-top-indent no-bot-indent guttenberg-block media-full-width alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"media-full-width__container\">\n            <div class=\"media-full-width__media\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                                                                        <div class=\"video-wrapper video-wrapper--mp4\">\n                                <div class=\"video-wrapper__overlay css-autoplay\" style=\"background-image: url('')\"><\/div>\n                                <div class=\"video-wrapper__iframe\" data-autoplay=\"true\" data-url=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/MC_CreativeAssistant.mp4\" data-set=\"mp4\"><\/div>\n                            <\/div>\n                                                                        <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_63e3f021610d8 {\n            height: 100px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_63e3f021610d8 {\n                height: 60px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_63e3f021610d8 {\n                height: 40px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_63e3f021610d8\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"case-study-features-block_63e3f067610d9\"\n             class=\" guttenberg-block case-study-features alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"case-study-features__container page-container no-top-indent no-bot-indent \">\n\n            <div class=\"case-study-features__content\">\n                                    <div class=\"case-study-features__label\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h5>overview<\/h5>\n                    <\/div>\n                \n                                    <div class=\"case-study-features__title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h3>Mailchimp and Digital Scientists team up for Creative Assistant<\/h3>\n                    <\/div>\n                \n                                    <div class=\"case-study-features__text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>Mailchimp, a global leader in marketing automation, acquired a company that had recently built a design platform that could help marketing professionals instantly develop branded designs for social media channels. The platform would enable users to upload their brand assets, such as logo, colors, and photos, and would automatically generate pre-designed marketing material in the user\u2019s brand.<\/p>\n<p>But one obstacle impeded the automation process for platform users \u2013 the human element. Marketers were quick to sign on to the design service, but slow to build and upload their brand profiles. Mailchimp engaged Digital Scientists to integrate and improve the service in a way that would assist its customers with branded design material as quickly as possible.<\/p>\n                    <\/div>\n                            <\/div>\n\n            <div class=\"case-study-features__column\">\n                                    <div class=\"case-study-features__col-label\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h5>services<\/h5>\n                    <\/div>\n                \n                                    <div class=\"case-study-features__col-list\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <ul>\n<li>Innovation research<\/li>\n<li>Machine learning<\/li>\n<li>Product design + development<\/li>\n<\/ul>\n                    <\/div>\n                            <\/div>\n\n            <div class=\"case-study-features__column\">\n                \n                                    <div class=\"case-study-features__col-list\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                    <\/div>\n                            <\/div>\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_63e3fb29610e6 {\n            height: 200px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_63e3fb29610e6 {\n                height: 150px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_63e3fb29610e6 {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_63e3fb29610e6\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_63e3f278610db\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n<h5 class=\"wp-block-heading has-option-default\">our role<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product redesign<\/li>\n\n\n\n<li>Initial platform integration<\/li>\n\n\n\n<li>Assistance with alpha &amp; beta testing<\/li>\n\n\n\n<li>Site analyzer R&amp;D<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\">\n<h5 class=\"wp-block-heading has-option-default\">deliverables<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creative Assistant (v1) integration<\/li>\n\n\n\n<li>Robust site analyzer service<\/li>\n\n\n\n<li>Multiple image-based ML models<\/li>\n\n\n\n<li>Machine learning-driven image analysis service<\/li>\n\n\n\n<li>Intelligent content pairing service<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_63e3f34c610dc {\n            height: 200px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_63e3f34c610dc {\n                height: 150px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_63e3f34c610dc {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_63e3f34c610dc\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_63d8fddbf9fa5\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_63d8fddcf9fa6\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n<h2 class=\"wp-block-heading has-option-default\">Jobs to be done<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\">\n<ul class=\"wp-block-list\">\n<li>Seamlessly integrate Mailchimp\u2019s newly acquired design service into the Mailchimp platform.<\/li>\n\n\n\n<li>Accurately abstract a user\u2019s brand from existing digital assets without user input.<\/li>\n\n\n\n<li>Connect Mailchimp users to their AI-generated designs as easily as possible.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_63d8fddcf9fa7 {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_63d8fddcf9fa7 {\n                height: 109px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_63d8fddcf9fa7 {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_63d8fddcf9fa7\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_63d8fe4bf9fad\"\n             class=\"js-guttenberg-block guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"#fff\" data-new-bg=\"#333\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_63e3f4e1610de {\n            height: 200px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_63e3f4e1610de {\n                height: 150px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_63e3f4e1610de {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_63e3f4e1610de\" class=\"js-guttenberg-block guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"#fff\" data-new-bg=\"#333\"\n    ><\/div>\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n<h2 class=\"wp-block-heading has-option-default\">We developed Site Analyzer to automatically detect, analyze, and classify brand elements and campaign content.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\">\n<p class=\"has-option-default\">Working closely with Mailchimp and the product visionary, our&nbsp;team of engineers&nbsp;solved the human roadblock by developing a tool called Site Analyzer \u2013 an AI-powered feature that eliminates the need for Mailchimp customers to manually upload brand assets. Site Analyzer uses&nbsp;machine learning&nbsp;to automatically learn and understand a user\u2019s website, analyzing a website for logo, colors, fonts, and relevant campaign content \u2013 all in an instant.<\/p>\n\n\n\n<p class=\"has-option-default\">A user simply enters their website URL into Mailchimp\u2019s Content Studio, and Site Analyzer along with its companion services automatically detects, analyzes, and classifies the brand and campaign content on their site.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Logos<\/li>\n\n\n\n<li>Band colors<\/li>\n\n\n\n<li>Campaign content<\/li>\n\n\n\n<li>Product listings<\/li>\n\n\n\n<li>Typography<\/li>\n\n\n\n<li>Site style guide<\/li>\n\n\n\n<li>Social links<\/li>\n\n\n\n<li>Metadata<\/li>\n\n\n\n<li>Site categorization<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n\n            <style>\n            @media (min-width: 782px) {\n\n                .floating-image {\n                    position: relative;\n                }\n\n                .floating-image img {\n                    border-radius: 20px;\n                }\n\n                #floating-image-block_63e3f3fd610dd {\n                    margin-top: 60px !important;\n                    margin-left: 200px !important;\n                                    }\n            }\n\n            @media (max-width: 782px) {\n                #floating-image-block_63e3f3fd610dd {\n                    max-width: 100% !important;\n                                    text-align: center;\n                }\n            }\n        <\/style>\n\n    <div id=\"floating-image-block_63e3f3fd610dd\" class=\"guttenberg-block floating-image\" data-inview=\"false\" data-aos=\"fade\" data-aos-duration=\"1000\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/Mailchimp-Creative-Assistant-Site-Analyzer1.gif\" class=\"attachment-full size-full\" alt=\"Mailchimp-Creative-Assistant-Site-Analyzer\" \/>    <\/div>\n    \n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_63e3f5fe610e2 {\n            height: 200px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_63e3f5fe610e2 {\n                height: 150px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_63e3f5fe610e2 {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_63e3f5fe610e2\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #333; color: #fff;\"\n         data-color=\"#fff\" data-bg=\"#333\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_63e3f57f610e0\"\n             class=\"js-guttenberg-block guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #333; color: #fff;\"\n             data-color=\"#fff\" data-bg=\"#333\"\n             data-new-color=\"#fff\" data-new-bg=\"#000000\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_63e3f5c8610e1 {\n            height: 200px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_63e3f5c8610e1 {\n                height: 150px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_63e3f5c8610e1 {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_63e3f5c8610e1\" class=\"js-guttenberg-block guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #333; color: #fff;\"\n         data-color=\"#fff\" data-bg=\"#333\"\n         data-new-color=\"#fff\" data-new-bg=\"#000000\"\n    ><\/div>\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n<h2 class=\"wp-block-heading has-option-default\">From analysis to design<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\">\n<p class=\"has-option-default\">The brand elements are instantly assembled into a brand profile and are sent to Mailchimp\u2019s design tool,&nbsp;<a href=\"https:\/\/mailchimp.com\/features\/creative-assistant\/\">Creative Assistant<\/a>, which transforms them into beautiful, professionally branded designs. These slick designs, in a PNG or JPEG format, can be used as ads, heroes, or resized for social media. The whole process can generate a multi-channel marketing campaign in less than 10 seconds.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_63e3f64f610e3 {\n            height: 80px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_63e3f64f610e3 {\n                height: 60px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_63e3f64f610e3 {\n                height: 40px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_63e3f64f610e3\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #000000; color: #333;\"\n         data-color=\"#333\" data-bg=\"#000000\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n<figure class=\"wp-block-image size-large has-option-mb0\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"364\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/infographic_flow_01-1-1024x364.jpg\" alt=\"Analyze source graphic\" class=\"wp-image-14470\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/infographic_flow_01-1-1024x364.jpg 1024w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/infographic_flow_01-1-300x107.jpg 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/infographic_flow_01-1-768x273.jpg 768w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/infographic_flow_01-1-1050x373.jpg 1050w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/infographic_flow_01-1.jpg 1084w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-option-mb0\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"365\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/infographic_flow_02-1-1024x365.jpg\" alt=\"\" class=\"wp-image-14471\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/infographic_flow_02-1-1024x365.jpg 1024w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/infographic_flow_02-1-300x107.jpg 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/infographic_flow_02-1-768x273.jpg 768w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/infographic_flow_02-1-1047x373.jpg 1047w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/infographic_flow_02-1.jpg 1084w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-option-mb0\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"351\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/infographic_flow_03-1-1024x351.jpg\" alt=\"\" class=\"wp-image-14472\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/infographic_flow_03-1-1024x351.jpg 1024w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/infographic_flow_03-1-300x103.jpg 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/infographic_flow_03-1-768x264.jpg 768w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/infographic_flow_03-1.jpg 1084w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-option-mb0\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"376\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/infographic_flow_04-1-1024x376.jpg\" alt=\"\" class=\"wp-image-14473\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/infographic_flow_04-1-1024x376.jpg 1024w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/infographic_flow_04-1-300x110.jpg 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/infographic_flow_04-1-768x282.jpg 768w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/infographic_flow_04-1-1016x373.jpg 1016w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/01\/infographic_flow_04-1.jpg 1084w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_63e3f70c610e4 {\n            height: 200px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_63e3f70c610e4 {\n                height: 150px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_63e3f70c610e4 {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_63e3f70c610e4\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #000000; color: #333;\"\n         data-color=\"#333\" data-bg=\"#000000\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"section-content-block_63e3f791610e5\"\n             class=\"js-guttenberg-block guttenberg-block section-content alignfull\"\n             style=\"background-color: #000000; color: #fff;\"\n             data-color=\"#fff\" data-bg=\"#000000\"\n             data-new-color=\"#333\" data-new-bg=\"#ffffff\"\n    >\n        \n        <div class=\"section-content__container  no-bot-indent\">\n            <div class=\"section-content__content \">\n                \n                                    <div class=\"section-content__title section-title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>Outcome<\/p>\n                    <\/div>\n                \n                                    <div class=\"section-content__text section-text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>Through our AI-driven tool, Mailchimp customers can now import a full range of content features to generate custom multichannel designs with the click of a button.<\/p>\n                    <\/div>\n                \n                            <\/div>\n\n                    <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_64b01ad1551f0 {\n            height: 40px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_64b01ad1551f0 {\n                height: 60px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_64b01ad1551f0 {\n                height: 40px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_64b01ad1551f0\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2020\/12\/generate_designs_with_a_click_1.mp4\"><\/video><\/figure>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_64b01b13551f1 {\n            height: 200px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_64b01b13551f1 {\n                height: 100px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_64b01b13551f1 {\n                height: 100px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_64b01b13551f1\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_63d8ff90f9fb3\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_63d8ff91f9fb4\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n<h2 class=\"wp-block-heading has-option-default\">Results<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\">\n<p class=\"has-option-default\">Within eight months of the beta launch, Mailchimp users created nearly five million instant designs. Want to see how it works? Check out&nbsp;<a href=\"https:\/\/mailchimp.com\/features\/creative-assistant\/\">Creative Assistant<\/a>&nbsp;on Mailchimp\u2019s website.<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-option-default\">beta launch<\/h5>\n\n\n\n<h2 class=\"wp-block-heading has-option-default\">APRIL 2020<\/h2>\n\n\n\n<p class=\"has-option-default\"><\/p>\n\n\n\n<h5 class=\"wp-block-heading has-option-default\">design created in 2020<\/h5>\n\n\n\n<h2 class=\"wp-block-heading has-option-default\">4,849,372<\/h2>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_63d8ff91f9fb5 {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_63d8ff91f9fb5 {\n                height: 109px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_63d8ff91f9fb5 {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_63d8ff91f9fb5\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <section id=\"featured-cta-block_63d90070f9fbb\"\r\n             class=\" guttenberg-block featured-cta alignfull\"\r\n             style=\"background-color: #ffffff; color: #333;\"\r\n             data-color=\"#333\" data-bg=\"#ffffff\"\r\n             data-new-color=\"\" data-new-bg=\"\"\r\n    >\r\n        <div class=\"featured-cta__container\">\r\n\r\n                            <div class=\"featured-cta__title section-title\"><h2 class=\"h1\" data-inview=\"true\">Have a project in mind?<\/h2>\n<\/div>\r\n            \r\n                            <a class=\"featured-cs__btn btn  btn--dark\" href=\"\/contact\/\" target=\"_self\">\r\n                    <span>Work with us<\/span>\r\n                    <span class=\"dec\"><\/span>\r\n                <\/a>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"next-page-block_63d149956d9c7\"\n             class=\"js-guttenberg-block guttenberg-block next-page alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"#fff\" data-new-bg=\"#365c6c\"\n    >\n        <div class=\"next-page__container\">\n\n                            <div class=\"next-page__label\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                    <h5>next case study<\/h5>\n                <\/div>\n            \n            <div class=\"next-page__content-wrap\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"next-page__title section-title\">\n                        <h2>Conisus S-Phase<\/h2>\n                    <\/div>\n                \n                                    <a class=\"next-page__btn arrow-btn  arrow-btn--dark\" href=\"\/case-studies\/conisus-s-phase\/\" target=\"_self\">\n                        <span class=\"dec\"><\/span>\n                    <\/a>\n                            <\/div>\n\n                            <div class=\"next-page__text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                    <p>design sprint, education, healthcare, product design + development<\/p>\n                <\/div>\n            \n            \n                            <a class=\"next-page__additional-link\" style=\"color: #ffffff\"\n                   href=\"\/case-studies\/\"\n                   target=\"_self\"\n                   data-aos=\"fade\" data-aos-duration=\"1000\"\n                >\n                    view all                <\/a>\n            \n        <\/div>\n    <\/section>\n","protected":false},"featured_media":14475,"template":"","project_type":[157,155],"class_list":["post-2115","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","project_type-ai","project_type-ux-ui"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mailchimp&#039;s Creative Assistant | Machine learning design | Digital Scientists<\/title>\n<meta name=\"description\" content=\"Mailchimp engaged Digital Scientists to improve their AI-generated design tool and connect their users to the tool as easily as possible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalscientists.com\/case-studies\/mailchimps-creative-assistant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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