{"id":20162,"date":"2019-12-11T17:03:58","date_gmt":"2019-12-11T17:03:58","guid":{"rendered":"https:\/\/digitalscientists.com\/?post_type=case-studies&#038;p=20162"},"modified":"2024-06-13T07:57:53","modified_gmt":"2024-06-13T07:57:53","slug":"office-depot","status":"publish","type":"case-studies","link":"https:\/\/digitalscientists.com\/case-studies\/office-depot\/","title":{"rendered":"Office Depot"},"content":{"rendered":"\n\n<!-- Block Settings -->\n\n    <section id=\"case-study-header-block_900caf4fd0b2463ea178c4d5fede309d\"\n             class=\" guttenberg-block case-study-header alignfull \"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"case-study-header__container \">\n                            <a style=\"color: #666666\" class=\"case-study-header__back-btn\" href=\"https:\/\/digitalscientists.com\/?page_id=11298\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/themes\/digital-scientists\/src\/assets\/icons\/grey-arrow-left.svg\" alt=\"arrow left\" \/>\n                    <span>OUR CASE STUDIES<\/span>\n                <\/a>\n                        <div class=\"case-study-header__content-wrapper\">\n                <div class=\"case-study-header__content with-media\">\n\n                    <h2 class=\"case-study-header__label\" style=\"color:#9f1f59\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        Office Depot                    <\/h2>\n\n                                            <div class=\"case-study-header__title section-title-h1-small\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                            <h1 class=\"h2\">Brand and ecommerce storefront launch in less than 12 weeks.<\/h1>\n                        <\/div>\n                    \n                    \n                                            <div class=\"case-study-header__text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                            <p>We helped Office Depot go from brand concept to a fully functional ecommerce site with 25,000 products in less than 90 days.<\/p>\n                        <\/div>\n                    \n                                            <div class=\"case-study-header__categories\" data-aos=\"fade\" data-aos-duration=\"1000\">\n\n                            Logistics, Mobile, UX\/UI, Web                        <\/div>\n                    \n                <\/div>\n\n                                    <div class=\"case-study-header__media \" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                                    <div class=\"case-study-header__image-wrap\">\n                                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/12\/Office-depot-hero-tablet-horizontal.png\" alt=\"\" \/>\n                                                            <\/div>\n                                            <\/div>\n                            <\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"section-content-block_520726a7fba97182fbe010a42ec74ffe\"\n             class=\" guttenberg-block section-content alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n                    <style>\n                #section-content-block_520726a7fba97182fbe010a42ec74ffe .border-top:before {\n                    border-color: #e2e2e2;\n                }\n            <\/style>\n\n            <div class=\"border-top\"><\/div>\n        \n        <div class=\"section-content__container  no-top-indent\">\n            <div class=\"section-content__content section-content__content--image right\">\n                \n                                    <div class=\"section-content__title section-title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h2>The challenge<\/h2>\n                    <\/div>\n                \n                                    <div class=\"section-content__text section-text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>We were tasked with launching a flanker ecommerce brand for Office Depot. The new brand, \u201cViking,\u201d was vibrant, fun and exciting to engage the targeted segment, but lacked digital presence. Office Depot needed a partner who understands ecommerce and help transform their brand into a fully functional ecommerce site in less than 12 weeks. In addition, Office Depot was looking for an experienced team to help manage and optimize their digital marketing investments.<\/p>\n                    <\/div>\n                \n                            <\/div>\n\n                        <div class=\"section-content__media right \" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"section-content__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/12\/Quotall-Office-Depot-Viking-Direct-Insurance-Service.webp\" alt=\"\" \/>\n                                            <\/div>\n                            <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"section-content-block_2c0b9bf71d67ad1c6fd467cb7d81e699\"\n             class=\" guttenberg-block section-content alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n                    <style>\n                #section-content-block_2c0b9bf71d67ad1c6fd467cb7d81e699 .border-top:before {\n                    border-color: #e2e2e2;\n                }\n            <\/style>\n\n            <div class=\"border-top\"><\/div>\n        \n        <div class=\"section-content__container  no-top-indent\">\n            <div class=\"section-content__content section-content__content--image right\">\n                \n                                    <div class=\"section-content__title section-title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h2>What we did<\/h2>\n                    <\/div>\n                \n                                    <div class=\"section-content__text section-text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>We helped Office Depot go from brand concept to a fully functional ecommerce site with 25,000 products in less than 90 days. Working with the search-optimized ecommerce platform from ShopVisible, we helped create the user experience for the new <a href=\"https:\/\/www.viking-direct.co.uk\/en\/officedepot-shop\">Viking site<\/a>. In addition, we partnered with the team at Office Depot to help manage and optimize their digital marketing investments \u2013 everything from display ads and pay-per-click, to social media and contests, and affiliate marketing programs.<\/p>\n                    <\/div>\n                \n                            <\/div>\n\n                        <div class=\"section-content__media right \" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"section-content__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/12\/The-Process.png\" alt=\"\" \/>\n                                            <\/div>\n                            <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"framework-half-width-block_63d623a53d985c19ab33d2b7ee9c0f3b\"\n             class=\" guttenberg-block framework-half-width alignfull\"\n             style=\"background-color: #333; color: #fff;\"\n             data-color=\"#fff\" data-bg=\"#333\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        \n        <div class=\"framework-half-width__container\">\n            <div class=\"framework-half-width__content-top\">\n                \n                \n                            <\/div>\n\n                            <div class=\"fhw-list \">\n                                            <div class=\"fhw-list__item\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                                            <div class=\"fhw-list__icon-wrap\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/07\/icon-workshop-north-star.svg\" alt=\"icon describing strategy\" \/>\n                                <\/div>\n                            \n                            <div class=\"fhw-list__body\">\n                                                                    <div class=\"fhw-list__title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                        <h5><strong>SERVICES UTILIZED<\/strong><\/h5>\n                                    <\/div>\n                                \n                                                                    <div class=\"fhw-list__text section-text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                        <ul class=\"list-items\">\n<li data-inview=\"true\">Digital and brand strategy<\/li>\n<li data-inview=\"true\">Ecommerce storefront<\/li>\n<li data-inview=\"true\">Analytics<\/li>\n<li data-inview=\"true\">Front-end development<\/li>\n<\/ul>\n                                    <\/div>\n                                \n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"fhw-list__item\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                                            <div class=\"fhw-list__icon-wrap\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/05\/icon-research.svg\" alt=\"chat bubble icon\" \/>\n                                <\/div>\n                            \n                            <div class=\"fhw-list__body\">\n                                                                    <div class=\"fhw-list__title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                        <h5 class=\"h6 is-uppercase is-bold\n                            has-gutters-bottom\" data-inview=\"true\"><strong>MARKETING EFFORTS<\/strong><\/h5>\n                                    <\/div>\n                                \n                                                                    <div class=\"fhw-list__text section-text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                        <ul class=\"list-items\">\n<li data-inview=\"true\">Pay-per-click ads<\/li>\n<li data-inview=\"true\">Social media integration<\/li>\n<li data-inview=\"true\">Email marketing<\/li>\n<li data-inview=\"true\">Affiliate marketing programs<\/li>\n<\/ul>\n                                    <\/div>\n                                \n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"fhw-list__item\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                                            <div class=\"fhw-list__icon-wrap\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/05\/icon-design.svg\" alt=\"icon-design\" \/>\n                                <\/div>\n                            \n                            <div class=\"fhw-list__body\">\n                                                                    <div class=\"fhw-list__title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                        <h5 class=\"h6 is-uppercase is-bold\n                            has-gutters-bottom\" data-inview=\"true\"><strong>TECHNOLOGY STACK<\/strong><\/h5>\n                                    <\/div>\n                                \n                                                                    <div class=\"fhw-list__text section-text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                        <ul class=\"list-items\">\n<li data-inview=\"true\">ShopVisible ecommerce platform<\/li>\n<li data-inview=\"true\">HTML5 + CSS3 frontend<\/li>\n<li data-inview=\"true\">Google Analytics<\/li>\n<\/ul>\n                                    <\/div>\n                                \n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n\n                    <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"section-content-block_16a757dbea5a413b0fc2b2ea2be21ff6\"\n             class=\" guttenberg-block section-content alignfull\"\n             style=\"background-color: #333; color: #fff;\"\n             data-color=\"#fff\" data-bg=\"#333\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n                    <style>\n                #section-content-block_16a757dbea5a413b0fc2b2ea2be21ff6 .border-top:before {\n                    border-color: #6d6d6d;\n                }\n            <\/style>\n\n            <div class=\"border-top\"><\/div>\n        \n        <div class=\"section-content__container  no-top-indent\">\n            <div class=\"section-content__content section-content__content--image right\">\n                \n                                    <div class=\"section-content__title section-title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h3 class=\"has-gutters-bottom\" data-inview=\"true\">Ecommerce storefront<\/h3>\n                    <\/div>\n                \n                                    <div class=\"section-content__text section-text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>Working with the search-optimized ecommerce platform from ShopVisible (and their crew of store-building experts), we helped create the user experience for the new Viking.com. The store\u2019s 25,000 products were properly grouped and easy to navigate.<\/p>\n                    <\/div>\n                \n                            <\/div>\n\n                        <div class=\"section-content__media right \" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"section-content__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/12\/viking-04-prodlist2-1.jpg\" alt=\"\" \/>\n                                            <\/div>\n                            <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"media-full-width-block_34c41148b151c6dc38b2ab3de1176e64\"\n             class=\" no-top-indent no-bot-indent guttenberg-block media-full-width alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"media-full-width__container\">\n            <div class=\"media-full-width__media\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"media-full-width__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/12\/Office-depot-full-width-product-images.png\" alt=\"\" \/>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"section-content-block_a2533594543681f21ce995263efd15d7\"\n             class=\" guttenberg-block section-content alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        \n        <div class=\"section-content__container \">\n            <div class=\"section-content__content section-content__content--image right\">\n                \n                                    <div class=\"section-content__title section-title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h3 class=\"has-gutters-bottom\" data-inview=\"true\">Marketing programs<\/h3>\n                    <\/div>\n                \n                                    <div class=\"section-content__text section-text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>We partnered with the team at Office Depot to help manage and optimize their digital marketing investments \u2013 everything from display ads and pay-per-click to affiliate marketing programs. Included in that work was the creation and planning of email marketing, social media and contests.<\/p>\n                    <\/div>\n                \n                            <\/div>\n\n                        <div class=\"section-content__media right \" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"section-content__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/12\/Marketing-programs-image.png\" alt=\"\" \/>\n                                            <\/div>\n                            <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"section-content-block_ecbc313fdfca232e0450024dcb8312db\"\n             class=\" guttenberg-block section-content alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n                    <style>\n                #section-content-block_ecbc313fdfca232e0450024dcb8312db .border-top:before {\n                    border-color: #e5e5e5;\n                }\n            <\/style>\n\n            <div class=\"border-top\"><\/div>\n        \n        <div class=\"section-content__container  no-top-indent\">\n            <div class=\"section-content__content section-content__content--image right\">\n                \n                                    <div class=\"section-content__title section-title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h3 class=\"has-gutters-bottom\" data-inview=\"true\">Conversion optimization<\/h3>\n                    <\/div>\n                \n                                    <div class=\"section-content__text section-text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>As a part of our conversion optimization efforts, we worked with Viking to implement Google Analytics, as well as other and evaluate key conversion rates across the site. By implementing specific changes and improvements we turned more site visitors into customers.<\/p>\n<p>We monitored the site performance on a rolling weekly basis to identify popular products for merchandising and promotion throughout the site. We were also able to get more from every dollar invested in marketing, especially pay-per-click ads. All traffic segments were assigned a dollar value and the return on investment was tracked and compared on a monthly basis, achieving rapid user growth in only a few months.<\/p>\n                    <\/div>\n                \n                            <\/div>\n\n                        <div class=\"section-content__media right \" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"section-content__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/12\/Conversion-optimization-image.png\" alt=\"\" \/>\n                                            <\/div>\n                            <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"framework-half-width-block_9fb73a2c27268933e5247381e0172509\"\n             class=\" guttenberg-block framework-half-width alignfull\"\n             style=\"background-color: #333; color: #fff;\"\n             data-color=\"#fff\" data-bg=\"#333\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        \n        <div class=\"framework-half-width__container\">\n            <div class=\"framework-half-width__content-top\">\n                                    <div class=\"section-title framework-half-width__title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h2>The results<\/h2>\n                    <\/div>\n                \n                                    <div class=\"section-text framework-half-width__text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>Within 90 days, we provided the Office Depot and Viking team a fully functioning ecommerce platform with over 25,000 products. We helped transform their brand strategy and marketing efforts, making sure to enhance their investment with a complete marketing plan, based upon site analysis and product performance.<\/p>\n                    <\/div>\n                \n                            <\/div>\n\n                            <div class=\"fhw-list \">\n                                            <div class=\"fhw-list__item\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                                            <div class=\"fhw-list__icon-wrap\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/05\/icon-time2.svg\" alt=\"\" \/>\n                                <\/div>\n                            \n                            <div class=\"fhw-list__body\">\n                                                                    <div class=\"fhw-list__title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                        <h5 class=\"wp-block-heading\"><strong>90 DAYS<\/strong><\/h5>\n                                    <\/div>\n                                \n                                                                    <div class=\"fhw-list__text section-text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                        <p>We went from brand concept to a fully operational commerce storefront in just 12 weeks.<\/p>\n                                    <\/div>\n                                \n                                                            <\/div>\n                        <\/div>\n                                            <div class=\"fhw-list__item\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                                            <div class=\"fhw-list__icon-wrap\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/05\/icon-metrics.svg\" alt=\"icon of a metrics chart\" \/>\n                                <\/div>\n                            \n                            <div class=\"fhw-list__body\">\n                                                                    <div class=\"fhw-list__title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                        <h5 class=\"wp-block-heading\"><strong>25K PRODUCTS<\/strong><\/h5>\n                                    <\/div>\n                                \n                                                                    <div class=\"fhw-list__text section-text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                        <p>The ShopVisible platform helped us scale up to 25,000 top-selling office products in a matter of months.<\/p>\n                                    <\/div>\n                                \n                                                            <\/div>\n                        <\/div>\n                                    <\/div>\n\n                    <\/div>\n    <\/section>\n\n\n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <section id=\"featured-cta-block_6d8687f288bf60e629fd97a4d1da7166\"\r\n             class=\" guttenberg-block featured-cta alignfull\"\r\n             style=\"background-color: #304fff; color: #fff;\"\r\n             data-color=\"#fff\" data-bg=\"#304fff\"\r\n             data-new-color=\"\" data-new-bg=\"\"\r\n    >\r\n        <div class=\"featured-cta__container\">\r\n\r\n                            <div class=\"featured-cta__title section-title\"><h2 class=\"h1\" data-inview=\"true\">Transform your ecommerce experience.<\/h2>\n<\/div>\r\n            \r\n                            <a class=\"featured-cs__btn btn  btn--light\" href=\"https:\/\/digitalscientists.com\/contact\/\" target=\"_self\">\r\n                    <span>Let&#039;s talk<\/span>\r\n                    <span class=\"dec\"><\/span>\r\n                <\/a>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n","protected":false},"featured_media":20164,"template":"","project_type":[92,156,155,154],"class_list":["post-20162","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","project_type-logistics","project_type-mobile","project_type-ux-ui","project_type-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand &amp; Ecommerce Launch for Office Depot | Digital Scientists<\/title>\n<meta name=\"description\" content=\"We helped Office Depot go from brand concept to a fully functional ecommerce site with 25,000 products in less than 90 days.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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