{"id":18447,"date":"2024-01-31T21:28:41","date_gmt":"2024-01-31T21:28:41","guid":{"rendered":"https:\/\/digitalscientists.com\/?post_type=case-studies&p=18447"},"modified":"2024-06-13T07:39:28","modified_gmt":"2024-06-13T07:39:28","slug":"automotive-fleet-management","status":"publish","type":"case-studies","link":"https:\/\/digitalscientists.com\/case-studies\/automotive-fleet-management\/","title":{"rendered":"SMB Fleet Management App"},"content":{"rendered":"\n\n\n\n
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\n \n \"arrow\n OUR CASE STUDIES<\/span>\n <\/a>\n
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\n SMB Fleet Management App <\/h2>\n\n
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Small-fleet management app allows small businesses to manage their fleets real-time location, health, and maintenance.<\/h1>\n <\/div>\n \n \n \n
\n\n Logistics, Mobile, UX\/UI <\/div>\n <\/div>\n
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overview<\/h5>\n <\/div>\n \n
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A major fortune 500 communications provider reached out to Digital Scientists to design, launch and innovate on an MVP product that would help SMB owners with the management of their fleets.<\/h3>\n <\/div>\n \n
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While fleet management isn’t a novel idea in the marketplace, a hole existed for those with small fleets (2-50) and small budgets. This demographic was in need of an easy-to-use and affordable solution for proactive maintenance, hazard alerts and realtime location updates<\/p>\n <\/div>\n <\/div>\n\n <\/div>\n\n

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\n \"Fleet\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n
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The challenge<\/h2>\n\n\n\n

When our client came to us, their team had already started product development of the IoT hardware device that would be paired with the application, but had no experience with B2C software products or navigating the mobile app stores.

Our innovation team needed to design and validate an experience that busy SMB owners would actually use and find beneficial. The challenge was to save them time and money by managing their vehicle maintenance for them so they had less costly, reactive vehicle repair events throughout the year.

Integrating and leading international teams to complete this IoT B2C mobile experience would be a challenge on its own. But Digital Scientists thrives at being in the center of innovation teams when bringing a product to market.<\/p>\n<\/div>\n\n\n\n

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The plan<\/h2>\n\n\n\n

Starting with several alignment workshops, Digital Scientists partnered with our client to develop a market launch plan.<\/p>\n\n\n\n

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  1. Research & Align<\/strong>
    Going straight to the source, DS would lead user interview sessions to validate assumptions and set the course for the user experience, feature prioritization and launch efforts.<\/li>\n\n\n\n
  2. Prove the concept<\/strong>
    While designing, we would frequently checked back in with users to ensure our concepts were intuitive and met the needs of a busy SMB owner.<\/li>\n\n\n\n
  3. Launch the product<\/strong>
    Research and design is one thing, but getting the product to an actual market test is another. Launching across three different stores would need to be coordinated event across multiple teams.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n\n