{"id":1561,"date":"2011-02-15T19:05:00","date_gmt":"2011-02-15T19:05:00","guid":{"rendered":"http:\/\/digitalscientists.com\/?post_type=case_studies&#038;p=1561"},"modified":"2024-06-13T08:08:46","modified_gmt":"2024-06-13T08:08:46","slug":"roadninja","status":"publish","type":"case-studies","link":"https:\/\/digitalscientists.com\/case-studies\/roadninja\/","title":{"rendered":"RoadNinja"},"content":{"rendered":"\n\n<!-- Block Settings -->\n\n    <section id=\"case-study-header-block_7b442edfbd624ea5ab4eb5e104285e72\"\n             class=\" guttenberg-block case-study-header alignfull \"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"case-study-header__container \">\n                        <div class=\"case-study-header__content-wrapper\">\n                <div class=\"case-study-header__content with-media\">\n\n                    <h2 class=\"case-study-header__label\" style=\"color:#304fff\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        RoadNinja                    <\/h2>\n\n                                            <div class=\"case-study-header__title section-title-h1-small\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                            <h1>The ultimate road trip app<\/h1>\n                        <\/div>\n                    \n                    \n                                            <div class=\"case-study-header__text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                            <p>Lamar Advertising, one of the largest outdoor advertising companies in the nation, came to us to help rethink its business model for mobile devices. Together, we created RoadNinja, an app that reinvented how travelers get information about exits on the road ahead. Drivers responded by making RoadNinja one of the Top 10 travel apps in Apple\u2019s iTunes Store.<\/p>\n                        <\/div>\n                    \n                    \n                <\/div>\n\n                                    <div class=\"case-study-header__media \" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                                    <div class=\"case-study-header__image-wrap\">\n                                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2011\/02\/1-4.png\" alt=\"\" \/>\n                                                            <\/div>\n                                            <\/div>\n                            <\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_bbdd02ca6972591126495b9507ce75a1 {\n            height: 50px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_bbdd02ca6972591126495b9507ce75a1 {\n                height: 50px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_bbdd02ca6972591126495b9507ce75a1 {\n                height: 50px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_bbdd02ca6972591126495b9507ce75a1\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_4321b94de87a9200fbe2efc572ec43b4\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_81de4eed26d079f715d3b99c308f2d6e\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n<h2 class=\"wp-block-heading has-option-default\">Reinventing roadtrips<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized has-option-mb40\"><img loading=\"lazy\" decoding=\"async\" width=\"504\" height=\"144\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2011\/02\/2.png\" alt=\"\" class=\"wp-image-14196\" style=\"width:378px;height:108px\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2011\/02\/2.png 504w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2011\/02\/2-300x86.png 300w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\">\n<p class=\"has-option-default\">Our focus was to design a product that drew on retailer brand recognition along highway exits. The RoadNinja app* uses a phone\u2019s GPS to help identify a driver\u2019s location and then points them, exit by exit, to gas stations, hotels, stores, and other points of retail or government interest.<\/p>\n\n\n\n<p class=\"has-option-default\">We began this engagement by analyzing the user experience \u2013 by addressing the entire lifecycle of the travel use case, including how a RoadNinja user:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discovers the app<\/li>\n\n\n\n<li>Plans and starts a trip<\/li>\n\n\n\n<li>Searches for points of interest along the route based on best reviews and promotions<\/li>\n\n\n\n<li>Chooses a specific stop<\/li>\n\n\n\n<li>Visits a location and redeems an offer<\/li>\n\n\n\n<li>Writes reviews and shares trip experience on social media<\/li>\n\n\n\n<li>Arrives at final destination<\/li>\n\n\n\n<li>Publishes and final road trip with connections<\/li>\n<\/ul>\n\n\n\n<p class=\"has-option-default\">*Lamar Advertising discontinued RoadNinja in 2015<\/p>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_213e26aea72dcddf98eae32a0a38336c {\n            height: 60px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_213e26aea72dcddf98eae32a0a38336c {\n                height: 20px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_213e26aea72dcddf98eae32a0a38336c {\n                height: 0px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_213e26aea72dcddf98eae32a0a38336c\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-option-default\">our role<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product design + development<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-option-default\">platforms<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>iOS, Android, HTML5<\/li>\n\n\n\n<li>Ruby on Rails<\/li>\n\n\n\n<li>Elasticsearch<\/li>\n\n\n\n<li>MongoDB<\/li>\n\n\n\n<li>Angular JS<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading has-option-default\">deliverables<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Desktop app<\/li>\n\n\n\n<li>iOS and Android native mobile apps<\/li>\n\n\n\n<li>Highway and exit admin application<\/li>\n\n\n\n<li>Ad placement application<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_fd9e544f14e8ee316de343f54a496836 {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_fd9e544f14e8ee316de343f54a496836 {\n                height: 110px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_fd9e544f14e8ee316de343f54a496836 {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_fd9e544f14e8ee316de343f54a496836\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_4321b94de87a9200fbe2efc572ec43b4\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_81de4eed26d079f715d3b99c308f2d6e\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n<h2 class=\"wp-block-heading has-option-default\">Goals for the app<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\">\n<ul class=\"wp-block-list\">\n<li>Find a specific retailer on a specific exit while on a highway trip<\/li>\n\n\n\n<li>View a listing of upcoming exits along the interstate highway<\/li>\n\n\n\n<li>View all retail brands available on a specific interstate exit based on distance from the exit<\/li>\n\n\n\n<li>View the prices and availability of hotels and gas on any specific exit<\/li>\n\n\n\n<li>View promotions for specific locations or brands on any exit<\/li>\n\n\n\n<li>Allow users to select categories and brands as favorites for tracking over time<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_c3a942a8a1be0b8a2671c90460b20334 {\n            height: 160px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_c3a942a8a1be0b8a2671c90460b20334 {\n                height: 109px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_c3a942a8a1be0b8a2671c90460b20334 {\n                height: 60px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_c3a942a8a1be0b8a2671c90460b20334\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"section-content-block_298a7887fda39d0cb9f3cbe85b728ece\"\n             class=\" guttenberg-block section-content alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n                    <style>\n                #section-content-block_298a7887fda39d0cb9f3cbe85b728ece .border-top:before {\n                    border-color: #e5e5e5;\n                }\n            <\/style>\n\n            <div class=\"border-top\"><\/div>\n        \n        <div class=\"section-content__container  no-top-indent\">\n            <div class=\"section-content__content \">\n                \n                                    <div class=\"section-content__title section-title\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <h2>Extending the challenge<\/h2>\n                    <\/div>\n                \n                                    <div class=\"section-content__text section-text\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <p>To develop the directory for RoadNinja, we built interstate highway and exit data and then aggregated and curated POI data from several apps, in combination with OPIS (Oil Price Information Service).<\/p>\n<p>Our team also developed an ad platform that supported dayparting for the delivery of offers and promotions by nearby retailers and restaurants.<\/p>\n<p>RoadNinja was first launched on iOS in October 2011. The Android version followed soon thereafter. The app featured promotions from major brands like McDonald\u2019s, Wendy\u2019s, Subway, Domino\u2019s Pizza, Community Coffee, Holiday Inn Express, and Hampton Inn. RoadNinja made it possible to deliver targeted promotions and engage customers on the interstate. The app garnered press acclaim and had more than 1+ million downloads across the app stores, paving the way for newcomers to the travel app market.<\/p>\n                    <\/div>\n                \n                            <\/div>\n\n                        <div class=\"section-content__media right \" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                                                                        <div class=\"video-wrapper video-wrapper--mp4\">\n                                <div class=\"video-wrapper__overlay\" style=\"background-image: url('https:\/\/digitalscientists.com\/wp-content\/uploads\/2011\/02\/Screen-Shot-2023-02-27-at-12.55.50-PM-1024x536.png')\"><\/div>\n                                <div class=\"video-wrapper__iframe\" data-url=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2011\/02\/roadNinjaFeatureOverview.mp4\" data-set=\"mp4\"><\/div>\n                            <\/div>\n                                                                        <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"media-full-width-block_5d2314c25f703277bb26cab4fb5cd891\"\n             class=\" no-top-indent guttenberg-block media-full-width alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"media-full-width__container\">\n            <div class=\"media-full-width__media\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"media-full-width__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2011\/02\/banner.png\" alt=\"\" \/>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"full-width-bg-block_4321b94de87a9200fbe2efc572ec43b4\"\n             class=\" guttenberg-block full-width-bg alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"full-width-bg__container\">\n            \n\r\n\r\n<!-- Block Settings -->\r\n\r\n    <div id=\"divider-block_81de4eed26d079f715d3b99c308f2d6e\" class=\"guttenberg-block divider alignnone\"\r\n         style=\"height: 2px; background-color: #e5e5e5;\"\r\n    ><\/div>\r\n\n\n\n<div class=\"wp-block-columns is-style-wide is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:520px\">\n<h2 class=\"wp-block-heading has-option-default\">In the connected car<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:540px\">\n<p class=\"has-option-default\">To extend distribution, our team developed a mobile web and desktop html version of RoadNinja. Additionally, we designed and prototyped a connected car version of RoadNinja, in partnership with AT&amp;T Drive Studio. This version was to be voice-driven and updated to align with requirements from the automotive infotainment platform.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n<!-- Block Settings -->\n\n<!-- Load values and handle defaults. -->\n\n    <style>\n        #spacer-new-block_6409ce0754ef918bb7fdf4a3d9da109e {\n            height: 60px;\n        }\n\n        @media(max-width: 782px) {\n            #spacer-new-block_6409ce0754ef918bb7fdf4a3d9da109e {\n                height: 40px;\n            }\n        }\n\n        @media(max-width: 560px) {\n            #spacer-new-block_6409ce0754ef918bb7fdf4a3d9da109e {\n                height: 40px;\n            }\n        }\n    <\/style>\n    <div id=\"spacer-new-block_6409ce0754ef918bb7fdf4a3d9da109e\" class=\" guttenberg-block spacer-new alignfull\"\n         style=\"background-color: #ffffff; color: #333;\"\n         data-color=\"#333\" data-bg=\"#ffffff\"\n         data-new-color=\"\" data-new-bg=\"\"\n    ><\/div>\n\n\n\n<div class=\"wp-block-columns is-style-default is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-default has-option-mb16\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2011\/02\/roadninja-auto-mock-01a-poi-list-1024x614.jpeg\" alt=\"Point of Interest list\" class=\"wp-image-17898\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2011\/02\/roadninja-auto-mock-01a-poi-list-1024x614.jpeg 1024w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2011\/02\/roadninja-auto-mock-01a-poi-list-300x180.jpeg 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2011\/02\/roadninja-auto-mock-01a-poi-list-768x461.jpeg 768w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2011\/02\/roadninja-auto-mock-01a-poi-list-1536x922.jpeg 1536w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2011\/02\/roadninja-auto-mock-01a-poi-list-622x373.jpeg 622w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2011\/02\/roadninja-auto-mock-01a-poi-list.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left has-option-default\">Point of interest<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-option-mb16\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-02-poi-reviews-1024x614.jpeg\" alt=\"User ratings of point of iterests\" class=\"wp-image-17899\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-02-poi-reviews-1024x614.jpeg 1024w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-02-poi-reviews-300x180.jpeg 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-02-poi-reviews-768x461.jpeg 768w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-02-poi-reviews-1536x922.jpeg 1536w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-02-poi-reviews-622x373.jpeg 622w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-02-poi-reviews.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left has-option-default\">Ratings<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-option-mb16\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-03-poi-review-1024x614.jpeg\" alt=\"Reviews of points of interest\" class=\"wp-image-17900\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-03-poi-review-1024x614.jpeg 1024w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-03-poi-review-300x180.jpeg 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-03-poi-review-768x461.jpeg 768w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-03-poi-review-1536x922.jpeg 1536w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-03-poi-review-622x373.jpeg 622w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-03-poi-review.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left has-option-default\">Reviews<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-style-default is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-default has-option-mb16\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-04-poi-promotion-1024x614.jpeg\" alt=\"Promotion\" class=\"wp-image-17903\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-04-poi-promotion-1024x614.jpeg 1024w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-04-poi-promotion-300x180.jpeg 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-04-poi-promotion-768x461.jpeg 768w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-04-poi-promotion-1536x922.jpeg 1536w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-04-poi-promotion-622x373.jpeg 622w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-04-poi-promotion.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left has-option-default\">Promotion<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-option-mb16\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-05-poi-hotel-1024x614.jpeg\" alt=\"Hotel\" class=\"wp-image-17905\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-05-poi-hotel-1024x614.jpeg 1024w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-05-poi-hotel-300x180.jpeg 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-05-poi-hotel-768x461.jpeg 768w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-05-poi-hotel-1536x922.jpeg 1536w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-05-poi-hotel-622x373.jpeg 622w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-05-poi-hotel.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left has-option-default\">Hotel<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-option-mb16\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"http:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-06-poi-gas-1024x614.jpeg\" alt=\"Gas\" class=\"wp-image-17906\" srcset=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-06-poi-gas-1024x614.jpeg 1024w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-06-poi-gas-300x180.jpeg 300w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-06-poi-gas-768x461.jpeg 768w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-06-poi-gas-1536x922.jpeg 1536w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-06-poi-gas-622x373.jpeg 622w, https:\/\/digitalscientists.com\/wp-content\/uploads\/2023\/02\/roadninja-auto-mock-06-poi-gas.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left has-option-default\">Gas<\/p>\n<\/div>\n<\/div>\n\n\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"media-full-width-block_9f0c2800870b0e254ba9319c7963c518\"\n             class=\" no-bot-indent guttenberg-block media-full-width alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        <div class=\"media-full-width__container\">\n            <div class=\"media-full-width__media\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"media-full-width__image-wrap\">\n                                                    <img decoding=\"async\" src=\"https:\/\/digitalscientists.com\/wp-content\/uploads\/2011\/02\/roadninja-app.jpg\" alt=\"roadninja app\" \/>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"featured-testimonial-quote-block_bb850934871fc361f33d452575a15959\"\n             class=\" guttenberg-block featured-testimonial-quote alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"\" data-new-bg=\"\"\n    >\n        \n        <div class=\"featured-testimonial-quote__container quote-layout\">\n            <div class=\"featured-testimonial-quote__inner-l\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                <div class=\"featured-testimonial-quote__icon-wrap\">\n                                    <\/div>\n            <\/div>\n\n            <div class=\"featured-testimonial-quote__inner-r\">\n                \n                                    <div class=\"featured-testimonial-quote__quote-text big\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                        <div class=\"quote-heading\" data-inview=\"true\">\u201dLamar Co. merges an app with a highway sign to create an immediate call to action for the consumer.\u201d<\/div>\n                    <\/div>\n                \n                <div class=\"featured-testimonial-quote__name-position\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                            <span class=\"featured-testimonial-quote__name\">\n                            <p>JONATHAN SALEM BASKIN<\/p>\n                        <\/span>\n                    \n                    \n                    <style>\n                        #featured-testimonial-quote-block_bb850934871fc361f33d452575a15959 .featured-testimonial-quote__position::before {\n                            border-color: #333;\n                        }\n                    <\/style>\n\n                        <span class=\"featured-testimonial-quote__position\">\n                            ad age, oct. 19, 2011                        <\/span>\n                                    <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n<!-- Block Settings -->\n\n    <section id=\"next-page-block_4d8e4970d839dda777cf21dc87697de3\"\n             class=\"js-guttenberg-block guttenberg-block next-page alignfull\"\n             style=\"background-color: #ffffff; color: #333;\"\n             data-color=\"#333\" data-bg=\"#ffffff\"\n             data-new-color=\"#fff\" data-new-bg=\"#015f97\"\n    >\n        <div class=\"next-page__container\">\n\n                            <div class=\"next-page__label\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                    <h5>next case study<\/h5>\n                <\/div>\n            \n            <div class=\"next-page__content-wrap\" data-aos=\"fade\" data-aos-duration=\"1000\">\n                                    <div class=\"next-page__title section-title\">\n                        <h2>MyUS.com<\/h2>\n                    <\/div>\n                \n                                    <a class=\"next-page__btn arrow-btn  arrow-btn--dark\" href=\"http:\/\/digitalscientists.com\/case-studies\/myus-com\/\" target=\"_self\">\n                        <span class=\"dec\"><\/span>\n                    <\/a>\n                            <\/div>\n\n            \n            \n                            <a class=\"next-page__additional-link\" style=\"color: #ffffff\"\n                   href=\"http:\/\/digitalscientists.com\/case-studies\/\"\n                   target=\"_self\"\n                   data-aos=\"fade\" data-aos-duration=\"1000\"\n                >\n                    view all                <\/a>\n            \n        <\/div>\n    <\/section>\n","protected":false},"featured_media":17909,"template":"","project_type":[159,92,156,155,154],"class_list":["post-1561","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","project_type-iot","project_type-logistics","project_type-mobile","project_type-ux-ui","project_type-web"],"acf":[],"yoast_head":"<!-- This site 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